Segment Reporting

9 Months Ended

Oct. 31, 2015

Segment Reporting

Segment Reporting

(6)   Segment Reporting

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to brands that the Company owns and to brands owned by others. Cherokee’s operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from the Company’s international licensees. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	Three Months Ended				Nine Months Ended
(amounts in thousands)	October 31, 2015		November 1, 2014		October 31, 2015		November 1, 2014
U.S. and Canada	$	5,725	$	6,064	$	19,534	$	19,724
Asia		996		887		2,801		2,692
Latin America		557		700		1,710		2,143
United Kingdom and Europe		170		523		681		1,714
All Others		650		532		2,084		1,158
Total	$	8,098	$	8,706	$	26,810	$	27,431

Long-lived tangible assets have been located in the U.S., Mexico and Asia with net values of approximately $876,  $250and $51asof October 31, 2015 and net values of approximately $794,  $299 and $72 as of January 31, 2015.