Segment Reporting

9 Months Ended

Nov. 02, 2013

Segment Reporting

Segment Reporting

(6) Segment Reporting (amounts in thousands)

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to both brands which the Company owns and to brands owned by others. Cherokee’s operating activities relating to both owned and represented brands are identical and are performed by a single group of marketing professionals located in a single geographic location. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from some of the Company’s licensees that are located outside the United States. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	Three Months Ended				Nine Months Ended
	November 2, 2013		October 27, 2012		November 2, 2013		October 27, 2012
North America (U.S., Canada and Mexico)	$	4,991	$	5,138	$	17,022	$	15,570
United Kingdom	153		153		558		417
Rest of Europe	100		144		311		477
South Africa and Other	1,440		1,295		4,341		4,087
Total	$	6,684	$	6,730	$	22,232	$	20,551