Segment Reporting

6 Months Ended

Aug. 03, 2013

Segment Reporting

Segment Reporting

(6) Segment Reporting (amounts in thousands)

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to both brands which the Company owns and to brands owned by others. Cherokee’s operating activities relating to both owned and represented brands are identical and are performed by a single group of marketing professionals located in a single geographic location. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from some of the Company’s licensees that are located outside the United States. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	Three Months Ended				Six Months Ended
	August 3, 2013		July 28, 2012		August 3, 2013		July  28, 2012
North America (U.S., Canada and Mexico)	$	5,580	$	4,167	$	12,034	$	10,432
United Kingdom	230		168		405		265
Rest of Europe	135		145		210		333
South Africa and Other	1,550		1,826		2,899		2,791
Total	$	7,495	$	6,306	$	15,548	$	13,821