Segment Reporting and Operations by Geographic Areas (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Segment information
Net sales	$ 149,267	$ 73,057
Gross profit	79,492	44,928
Operating expenses	89,645	43,453
Operating (loss) income	(10,153)	1,475
Capital expenditures	1,838	4,838
Total assets	166,171	82,859
Wholesale
Segment information
Net sales	108,829	41,348
Gross profit	48,966	20,458
Operating expenses	19,472	4,877
Operating (loss) income	29,494	15,581
Capital expenditures	527	180
Total assets	44,793	39,007
Consumer Direct
Segment information
Net sales	38,622	29,924
Gross profit	28,710	22,685
Operating expenses	28,989	20,865
Operating (loss) income	(279)	1,820
Capital expenditures	1,160	4,468
Total assets	10,093	11,303
Corporate and Other
Segment information
Net sales	1,816	1,785
Gross profit	1,816	1,785
Operating expenses	41,184	17,711
Operating (loss) income	(39,368)	(15,926)
Capital expenditures	151	190
Total assets	$ 111,285	$ 32,549