Summary of Significant Accounting Policies - (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Shipping and Handling Costs
Shipping and handling costs	$ 1,700,000	$ 200,000
Amortization of Financing Costs and Discounts	1,296,000
Revenue Recognition
Shipping and handling fee revenue	400,000	200,000
Impairment of Long Lived Assets, Intangible Assets and Goodwill
Other Asset Impairment Charges	2,177,000	0
intangible assets with finite lives	0	0
Impairment charge	0	0
Goodwill, Impairment Loss	0	0
Selling, General and Administrative Expenses
Product design and development costs	10,200,000	5,300,000
Network Related	5,300,000	1,600,000
Advertising Costs
Advertising Expense	7,900,000	2,800,000
Prepaid advertising costs	200,000	200,000
Income Tax Provision
Income tax provision	(1,200,000)	$ 157,000
Deferred Financing Costs
Amortization of Financing Costs	380,000
Federal
Income Tax Provision
Income tax provision	$ 0
Computer and equipment | Maximum
Property and Equipment
Property and equipment estimated useful live	P7Y
Computer and equipment | Minimum
Property and Equipment
Property and equipment estimated useful live	P3Y
Furniture and fixtures | Maximum
Property and Equipment
Property and equipment estimated useful live	P7Y
Furniture and fixtures | Minimum
Property and Equipment
Property and equipment estimated useful live	P3Y
Leasehold improvements | Maximum
Property and Equipment
Property and equipment estimated useful live	P10Y
Leasehold improvements | Minimum
Property and Equipment
Property and equipment estimated useful live	P5Y