<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2007-02-27</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000843494</issuerCik>
        <issuerName>ASCENDIA BRANDS, INC.</issuerName>
        <issuerTradingSymbol>ASB</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001370846</rptOwnerCik>
            <rptOwnerName>GROSS MICHAEL JONATHAN</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>623 FIFTH AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2>32ND FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>No securities are beneficially owned.</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Michael J. Gross (&quot;Mr. Gross&quot;) is an employee of Prentice Capital Management, LP (&quot;Prentice Capital&quot;), the investment manager
 of certain investment entities that beneficially own the Issuer's securities.  Prentice Capital may be deemed a director
 because of Mr. Gross' appointment to the board of directors.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Michael J. Gross</signatureName>
        <signatureDate>2007-03-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
