ACQUISITION (Details) (USD $)	3 Months Ended		9 Months Ended		0 Months Ended	3 Months Ended	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Feb. 05, 2014 Prime Holdings Insurance Services, Inc. (Prime) [Member]	Sep. 30, 2014 Prime Holdings Insurance Services, Inc. (Prime) [Member] state	Sep. 30, 2014 Prime Holdings Insurance Services, Inc. (Prime) [Member] state
Business acquisition
Amount of investment			$ 5,301,000		$ 5,300,000
Equity ownership interest (as a percent)					20.00%
Number of states in which entity operates						49	49
Percentage of quota share reinsurance treaty, effective January 1, 2014							25.00%
Equity in earnings of unconsolidated investee	2,915,000	2,564,000	12,204,000	10,696,000		100,000	400,000
Reinsurance assumed						$ 2,400,000	$ 7,400,000