SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2024

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the years ended December 31, 2024 and 2023. Sales figures are net of related excise taxes.

	Twelve Months Ended December 31,
	Direct Sales						Distributor Sales						Unallocated				Total
	2024			2023			2024			2023			2024		2023		2024		2023
Sales, net	$	21,254,929		$	20,518,872		$	18,527,513		$	18,617,242		$	-	$	-	$	39,782,442	$	39,136,114
Cost of sales		6,125,321			6,159,109			9,461,665			10,419,877			-		-		15,586,986		16,578,986
Gross margin		15,129,608			14,359,763			9,065,848			8,197,365			-		-		24,195,456		22,557,128
Selling expenses		14,069,163			14,327,967			2,072,378			2,145,576			978,296		1,090,560		17,119,837		17,564,103
Contribution margin	$	1,060,445		$	31,796		$	6,993,470		$	6,051,789
Percent of sales		53.4	%		52.4	%		46.6	%		47.6	%
General and administrative expenses														6,503,761		6,200,227		6,503,761		6,200,227
Income (loss) from operations																	$	571,858	$	(1,207,202	)