SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2022

Segment Reporting [Abstract]

Schedule of Revenue by Reporting Segments

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ending June 30, 2022 and 2021. Sales figures are net of related excise taxes.

SEGMENT REPORTING

	Three Months Ended June 30,
	Direct Sales						Distributor Sales						Unallocated				Total
	2022			2021			2022			2021			2022		2021		2022		2021
Sales, net	$	3,830,195		$	3,149,624		$	4,870,666		$	5,800,327		$	-	$	-	$	8,700,861	$	8,949,951
Cost of sales		1,080,634			850,949			2,792,970			2,959,279			-		-		3,873,604		3,810,228
Gross profit		2,749,561			2,298,675			2,077,696			2,841,048			-		-		4,827,257		5,139,723
Selling expenses		2,308,270			1,591,640			484,445			454,244			226,898		189,240		3,019,613		2,235,124
Contribution margin	$	441,291		$	707,035		$	1,593,251		$	2,386,804
Percent of total sales		44.0	%		35.2	%		56.0	%		64.8	%
General and administration expenses														1,363,201		1,367,005		1,363,201		1,367,005
Income from operations																	$	444,443	$	1,537,594