SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2022

Segment Reporting [Abstract]

Schedule of Revenue by Reporting Segments

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three month periods ending March 31, 2022 and 2021. Sales figures are net of related excise taxes.

SEGMENT REPORTING

	Three Months Ended March 31,
	Direct Sales						Distributor Sales						Unallocated				Total
	2022			2021			2022			2021			2022		2021		2022			2021
Sales, net	$	2,957,308		$	2,306,184		$	3,285,010		$	3,459,154		$	-	$	-	$	6,242,318		$	5,765,338
Cost of Sales		748,292			537,732			1,773,997			1,734,039			-		-		2,522,289			2,271,771
Gross Margin		2,209,016			1,768,452			1,511,013			1,725,115			-		-		3,720,029			3,493,567
Selling Expenses		1,852,044			1,490,743			478,505			470,481			147,178		155,441		2,477,727			2,116,665
Contribution Margin	$	356,972		$	277,709		$	1,032,508		$	1,254,634
Percent of Sales		47.4	%		40.0	%		52.6	%		60.0	%
General and Administration														1,378,534		1,200,893		1,378,534			1,200,893
Income (loss) from Operations																	$	(136,232	)	$	176,009