SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2021

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the years ended December 31, 2021 and 2020. Sales figures are net of related excise taxes.

SEGMENT REPORTING

	Twelve Months Ended December 31,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	13,272,659		$	10,533,070		$	18,514,205		$	16,781,782		$	-	$	-	$	31,786,864	$	27,314,852
Cost of sales		3,470,963			2,646,706			9,650,228			7,938,370			-		-		13,121,191		10,585,076
Gross margin		9,801,696			7,886,364			8,863,977			8,843,412			-		-		18,665,673		16,729,776
Selling expenses		6,929,882			5,170,804			1,914,207			1,677,797			759,634		609,538		9,603,723		7,458,139
Contribution margin	$	2,871,814		$	2,715,560		$	6,949,770		$	7,165,615
Percent of sales		41.8	%		38.6	%		58.2	%		61.4	%
General and administration														5,371,931		4,269,864		5,371,931		4,269,864
Income from operations																	$	3,690,019	$	5,001,773