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SEGMENT REPORTING (Details) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Segment Reporting Information [Line Items]        
Sales, net $ 7,641,228 $ 6,918,131 $ 22,356,517 $ 19,008,680
Cost of sales 3,179,590 2,696,934 9,261,589 7,373,909
Gross margin 4,461,638 4,221,197 13,094,928 11,634,771
Selling expenses 2,335,623 1,876,455 6,687,412 5,238,493
General and administration 1,433,142 1,040,908 4,001,040 3,064,332
Income from operations 692,873 1,303,834 2,406,476 3,331,946
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 3,347,446 2,648,274 8,803,254 6,803,228
Cost of sales 883,237 711,172 2,271,918 1,678,400
Gross margin 2,464,209 1,937,102 6,531,336 5,124,828
Selling expenses 1,692,392 1,342,550 4,774,775 3,639,648
Contribution margin $ 771,817 $ 594,552 $ 1,756,561 $ 1,485,180
Percent of sales 43.80% 38.30% 39.40% 35.80%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 4,293,782 $ 4,269,857 $ 13,553,263 $ 12,205,452
Cost of sales 2,296,353 1,985,762 6,989,671 5,695,509
Gross margin 1,997,429 2,284,095 6,563,592 6,509,943
Selling expenses 471,668 360,867 1,396,393 1,181,113
Contribution margin $ 1,525,761 $ 1,923,228 $ 5,167,199 $ 5,328,830
Percent of sales 56.20% 61.70% 60.60% 64.20%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross margin
Selling expenses 171,563 173,038 516,244 417,732
General and administration $ 1,433,142 $ 1,040,908 $ 4,001,040 $ 3,064,332