6. SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2021

Segment Reporting [Abstract]

Segment reporting

	Three Months Ended March 31,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	2,306,184		$	1,952,312		$	3,459,154		$	4,569,583		$	-	$	-	$	5,765,338	$	6,521,895
Cost of Sales		537,732			477,632			1,734,039			2,132,221			-		-		2,271,771		2,609,853
Gross Margin		1,768,452			1,474,680			1,725,115			2,437,362			-		-		3,493,567		3,912,042
Selling Expenses		1,490,743			1,130,547			470,481			486,396			155,441		131,097		2,116,665		1,748,040
Contribution Margin	$	277,709		$	344,133		$	1,254,634		$	1,950,966
Percent of Sales		40.0	%		29.9	%		60.0	%		70.1	%
General and Administration														1,200,893		1,081,464		1,200,893		1,081,464
Income from Operations																	$	176,009	$	1,082,538