13. SEGMENT REPORTING (Details) (USD $)	3 Months Ended								12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2014	Dec. 31, 2013
Sales, net	$ 4,445,000	$ 4,046,000	$ 3,693,000	$ 2,972,000	$ 3,577,000	$ 3,044,000	$ 3,609,000	$ 3,042,000	$ 15,156,159	$ 13,271,914
Cost of Sales									6,139,553	5,588,439
Gross Margin	2,554,000	2,500,000	2,241,000	1,722,000	2,023,000	1,759,000	2,144,000	1,757,000	9,016,606	7,683,475
Selling Expenses									3,719,761	3,079,060
Contribution Margin									5,296,845	4,604,415
Percent of Sales									100.00%	100.00%
Direct Sales
Sales, net									5,197,121	3,768,963
Cost of Sales									1,307,687	989,262
Gross Margin									3,889,434	2,779,701
Selling Expenses									2,435,865	1,757,128
Contribution Margin									1,453,569	1,022,573
Percent of Sales									34.30%	28.40%
Distributor Sales
Sales, net									9,959,038	9,502,951
Cost of Sales									4,831,866	4,599,177
Gross Margin									5,127,172	4,903,774
Selling Expenses									1,283,896	1,321,932
Contribution Margin									$ 3,843,276	$ 3,581,842
Percent of Sales									65.70%	71.60%