1. SUMMARY OF OPERATIONS, BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Summary Of Operations Basis Of Presentation And Significant Accounting Policies Details Narrative
Amortized into inventory costs	$ 75,669	$ 75,044
Amortization of debt issuance costs	3,383	741
Distribution agreement receivable in the amount	500,000	750,000
Revenue from distribution agreement	142,860	47,619
Unrecognized tax benefits	0	0
Rent costs paid in excess of amounts recognized	10,806	6,956
Incentive program expenses	306,924	599,004
Incentive program liability	62,428	91,449
Advertising costs incurred	70,000	54,000
Distributor samples allowance	137,300	89,600
Shipping and handling costs	325,800	375,600
Excise taxes incurred	305,000	391,000
Pretax compensation expense	$ 18,000	$ 9,002
Options to purchase shares of common stock outstanding	311,200	356,200
Diluted weighted-average shares outstanding	6,593	3,991