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Share-Based Payments (Details) (USD $)
3 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended
Sep. 30, 2012
Jun. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
Sep. 30, 2012
Share Exchange Consulting Warrants ($45.00 exercise price) [Member]
Dec. 31, 2011
Share Exchange Consulting Warrants ($45.00 exercise price) [Member]
Sep. 30, 2012
2007 Private Placement Broker Warrants ($45.00 exercise price) [Member]
Dec. 31, 2011
2007 Private Placement Broker Warrants ($45.00 exercise price) [Member]
Sep. 30, 2012
2007 Private Placement Investor Warrants ($150.00 exercise price) [Member]
Dec. 31, 2011
2007 Private Placement Investor Warrants ($150.00 exercise price) [Member]
Sep. 30, 2012
July 2010 Sinotop Acquisition Warrants ($45.00 exercise price) [Member]
Dec. 31, 2011
July 2010 Sinotop Acquisition Warrants ($45.00 exercise price) [Member]
Sep. 30, 2012
July 2010 Sinotop Acquisition Warrants ($150.00 exercise price) [Member]
Dec. 31, 2011
July 2010 Sinotop Acquisition Warrants ($150.00 exercise price) [Member]
Sep. 30, 2012
May 2011 Warner Brothers Warrants ($6.60 excercise price) [Member]
Dec. 31, 2011
May 2011 Warner Brothers Warrants ($6.60 excercise price) [Member]
Sep. 30, 2012
June 2011 Fidelity Right to Purchase ($6.60 exercise price) [Member]
Dec. 31, 2011
June 2011 Fidelity Right to Purchase ($6.60 exercise price) [Member]
Sep. 30, 2012
2011 Service Agreement Warrants ($7.20 exercise price) [Member]
Dec. 31, 2011
2011 Service Agreement Warrants ($7.20 exercise price) [Member]
Sep. 30, 2012
2012 August Financing Warrants ($4.25 exercise price) [Member]
Dec. 31, 2011
2012 August Financing Warrants ($4.25 exercise price) [Member]
Jun. 30, 2011
Restricted Stock [Member]
Sep. 30, 2012
Stock Options [Member]
Sep. 30, 2012
2010 Stock Incentive Plan [Member]
Share-Based Payments [Abstract]                                                      
Stock option amortization $ 192,000 [1]   $ 150,000 [1] $ 602,000 [1] $ 442,000 [1]                                            
Stock issued for services 139,000 [2]   0 [2] 178,000 [2] 10,000 [2]                                            
Stock issued to certain consultants for services 101,542 [2]                                                    
Shares vested 43,972 [2]     43,972 [2]                                              
Stock warrants issued for services 10,000   0 36,000 12,000                                            
Right to purchase shares 0   0 44,000 155,000                                            
Total share based payments expense 341,000   150,000 860,000 619,000                                            
Fair Value Assumptions and Methodology [Abstract]                                                      
Risk-free interest rate minimum (in hundredths)       1.73% 1.73%                                            
Risk free interest rate maximum (in hundredths)       3.43% 3.43%                                            
Expected volatility minimum (in hundredths)       60.00% 60.00%                                            
Expected volatility maximum (in hundredths)       75.00% 75.00%                                            
Expected life       10 years 10 years                                            
Expected dividend yield (in hundredths)       0.00% 0.00%                                            
Number of Independent Members Appointed to Board of Directors   2                                                  
Number of Independent Directors Granted Restricted Shares   3                                                  
Restricted shares granted (in shares)                                                 10,000    
Vesting period                                                 1 year    
Number of shares authorized (in shares)                                                     4,000,000
Stock option activity, shares [Roll Forward]                                                      
Options outstanding at beginning of year (in shares)                                                   1,383,567  
Granted (in shares)                                                   227,567  
Exercised (in shares)                                                   (1,347)  
Cancelled/expired (in shares)                                                   (8,542)  
Options outstanding at end of period (in shares)                                                   1,601,245  
Options exercisable at end of period (in shares)                                                   1,012,198  
Options available for issuance (in shares)                                                   2,398,755  
Stock option activity, weighted average exercise price [Roll Forward]                                                      
Options outstanding at beginning of year (in dollars per share)                                                   $ 3.32  
Granted (in dollars per share)                                                   $ 4.48  
Exercised (in dollars per share)                                                   $ 3.80  
Cancelled/expired (in dollars per share)                                                   $ 4.20  
Options outstanding at end of period (in dollars per share)                                                   $ 3.51  
Options exercisable at end of period (in dollars per share)                                                   $ 3.32  
Stock option activity, aggregate intrinsic value [Roll forward]                                                      
Options outstanding at beginning of year                                                   1,016,867  
Granted                                                   0  
Exercised                                                   (63)  
Cancelled/expired                                                   (170)  
Options outstanding at end of period (in shares)                                                   1,016,634  
Options exercisable at end of period                                                   732,047  
Weighted average remaining contractual life                                                   8 years 3 months  
Total unrecognized compensation expense related to options granted $ 1,618,000     $ 1,618,000                                              
Unrecognized compensation expense related to options grant, recognition period       4 years                                              
Class of Warrant or Right [Line Items]                                                      
Number of warrants outstanding (in shares) 1,420,642     1,420,642   433,579 59,664 59,664 8,533 8,533 53,333 53,333 17,049 17,049 13,333 13,333 200,000 200,000 75,000 75,000 16,667 6,667 977,063 0      
Exercise price (in dollars per share) $ 14.02     $ 14.02     $ 45.00   $ 45.00   $ 150.00   $ 45.00   $ 150.00   $ 6.60   $ 6.60   $ 7.20   $ 4.25        
Weighted average remaining life       4 years 0 months 10 days                                              
Expiration date             Jan. 11, 2013   Jan. 11, 2013   Jan. 11, 2013   Jan. 11, 2013   Jan. 11, 2013   May 11, 2016   Dec. 03, 2012   Jun. 15, 2016   Aug. 30, 2017        
[1] The Company accounts for its stock option awards pursuant to the provisions of ASC 718, Stock Compensation. The fair value of each option award is estimated on the date of grant using the Black-Scholes Merton valuation model. The Company recognizes the fair value of each option as compensation expense ratably using the straight-line attribution method over the service period, which is generally the vesting period. The Black-Scholes Merton model incorporated the following assumptions for the options granted in 2012 and 2011: risk-free interest rate of 1.73% to 3.43%, expected volatility of 60% and 75%, expected life of 10.0 years and expected dividend yield of 0%.
[2] In the second quarter of 2012, the Company appointed two new "independent" (as defined under the NASDAQ listing requirements) members to the Board of Directors. In connection with the appointment we granted each of our three "independent" directors 10,000 restricted shares to be vested quarterly over one year. In the third quarter of 2012, the Company issued shares to certain consultants for services. We recorded the common shares at the closing price on the issue date and expensed to consulting and marketing services $139,000 and $178,000 during the three and nine months ended September 30, 2012. During the three and nine months ended September 30, 2011, we recorded $10,000 for other consulting services.