Warner Bros License Agreement (Details) (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011 Warner Bros Agreement [Member]	Sep. 30, 2012 Warner Bros Agreement [Member]
Class of Warrant or Right [Line Items]
Term of copyright granted			54 months
Number of warrants issued (in shares)			200,000
Warrants exercisable price (in dollars per share)			$ 6.60
Warrants exercisable, remaining contractual term			5 years
Date from which warrants are exercisable			May 12, 2011
Closing price of common stock subject to right of redemption (in dollars per share)			$ 13.2
Number of consecutive trading days for determining closing price of common stock for right of warrant redemption			20 days
Fair value of the warrants granted			$ 676,462
Current license content			150,325
Non-current licensed content			526,137	338,232
Share-based Goods and Nonemployee Services Transaction, Valuation Method [Abstract]
Valuation method	Black-Scholes Merton model
Risk-free interest rate (in hundredths)	1.89%
Expected volatility (in hundredths)	60.00%
Expected life	5 years
Expected dividend yield (in hundredths)	0.00%
Amortization expense	$ 112,743	$ 0