Fair Value Measurements (Details) (USD $)	9 Months Ended	12 Months Ended
Sep. 30, 2012	Dec. 31, 2011
Warrants [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Risk-free interest rate (in hundredths)	0.66%
Expected volatility (in hundredths)	75.00%
Expected life	4 years
Expected dividend yield (in hundredths)	0.00%
Stock Options [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Risk-free interest rate (in hundredths)	0.337%	0.41%
Expected volatility (in hundredths)	75.00%	75.00%
Expected life	4 years	4 years
Expected dividend yield (in hundredths)	0.00%	0.00%
Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale securities	3,430
Property and Equipment, net fair (Jinan)	427,801
Investment in unconsolidated entities (Shandong Media)	0
Warrant liabilities	2,161,990
Contingent purchase price consideration, current (see Note 3)	988,174
Contingent purchase price consideration, noncurrent (see Note 3)	988,174
Recurring [Member] \| Level 1 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale securities	3,430
Property and Equipment, net fair (Jinan)	0
Investment in unconsolidated entities (Shandong Media)	0
Warrant liabilities	0
Contingent purchase price consideration, current (see Note 3)	0
Contingent purchase price consideration, noncurrent (see Note 3)	0
Recurring [Member] \| Level 2 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale securities	0
Property and Equipment, net fair (Jinan)	427,801
Warrant liabilities	0
Contingent purchase price consideration, current (see Note 3)	0
Contingent purchase price consideration, noncurrent (see Note 3)	0
Recurring [Member] \| Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Available-for-sale securities	0
Property and Equipment, net fair (Jinan)	0
Investment in unconsolidated entities (Shandong Media)	0
Warrant liabilities	2,161,990
Contingent purchase price consideration, current (see Note 3)	988,174
Contingent purchase price consideration, noncurrent (see Note 3)	988,174

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents Available-for-sale Securities which consist of all investments in certain debt and equity securities neither classified as trading or held-to-maturity securities. A debt security represents a creditor relationship with an enterprise. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities which are categorized as Available-for-sale.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 320

-SubTopic 10

-Section 25

-Paragraph 1

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=7534914&loc=d3e22054-111558

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 115

-Paragraph 12

-Subparagraph b

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Available-for-Sale Securities

-URI http://asc.fasb.org/extlink&oid=6505594

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- Definition

Expected dividends to be paid to holders of the underlying shares or financial instruments (expressed as a percentage of the share or instrument's price).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (e)

-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

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- Definition

Period the instrument, asset or liability is expected to be outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

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- Definition

Measure of dispersion, in percentage terms (for instance, the standard deviation or variance), for a given stock price.

+ References

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- Definition

Risk-free interest rate assumption used in valuing an instrument.

+ References

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- Definition

Total investments in (A) an entity in which the company has significant influence, but does not have control, (B) subsidiaries that are not required to be consolidated and are accounted for using the equity and or cost method. Investments in an entity that is affiliated with the reporting entity by means of direct or indirect ownership, (C) an entity in which the reporting entity shares control of the entity with another party or group, and (D) an entity in which the company has significant influence, but does not have control.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 157

-Paragraph 33

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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- Definition

Portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents warrants not settleable in cash classified as equity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

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- Definition

Current portion of balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure.

+ References

No definition available.

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- Definition

Noncurrent portion of balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure.

+ References

No definition available.

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- Definition

+ References

No definition available.

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Data Type:	xbrli:monetaryItemType
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