CONSOLIDATED BALANCE SHEETS (Unaudited) (Parenthetical) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Convertible redeemable preferred stock
Convertible redeemable preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Convertible redeemable preferred stock, shares authorized (in shares)	50,000,000	50,000,000
Equity:
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	1,500,000,000	1,500,000,000
Common stock, shares issued (in shares)	11,804,748	10,467,400
Common stock, shares outstanding (in shares)	11,804,748	10,467,400
Series A [Member]
Convertible redeemable preferred stock
Convertible redeemable preferred stock, shares issued (in shares)	7,000,000	7,000,000
Convertible redeemable preferred stock, shares outstanding (in shares)	7,000,000	7,000,000
Convertible redeemable preferred stock, liquidation preference	$ 3,500,000	$ 3,500,000
Series B [Member]
Convertible redeemable preferred stock
Convertible redeemable preferred stock, shares issued (in shares)	7,866,800	10,266,825
Convertible redeemable preferred stock, shares outstanding (in shares)	7,866,800	10,266,825
Convertible redeemable preferred stock, liquidation preference	3,933,400	5,133,400
Series C [Member]
Convertible redeemable preferred stock
Convertible redeemable preferred stock, shares issued (in shares)	250,000	0
Convertible redeemable preferred stock, shares outstanding (in shares)	250,000	0
Convertible redeemable preferred stock, liquidation preference	$ 1,000,000	$ 0