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Segment Information
12 Months Ended
Dec. 31, 2011
Segment Information

Note 19. Segment Information

The Company’s operating segments are organized on the basis of products and include golf clubs and golf balls. The golf clubs segment consists primarily of Callaway Golf and Top-Flite woods, hybrids, irons, wedges and putters as well as Odyssey putters, pre-owned clubs, GPS on-course range finders, other golf-related accessories and royalties from licensing of the Company’s trademarks and service marks. The golf balls segment consists primarily of Callaway Golf and Top-Flite golf balls that are designed, manufactured and sold by the Company. There are no significant intersegment transactions.

 

The table below contains information utilized by management to evaluate its operating segments.

 

     2011     2010     2009  
     (In thousands)  

Net sales

      

Golf Clubs(1)

   $ 726,169      $ 791,066      $ 772,084   

Golf Balls(1)

     160,359        176,590        178,715   
  

 

 

   

 

 

   

 

 

 
   $ 886,528      $ 967,656      $ 950,799   
  

 

 

   

 

 

   

 

 

 

Loss before income tax

      

Golf Clubs(1),(2),(3)

   $ (3,899 )    $ 39,176      $ 34,502   

Golf Balls(1),(2),(3)

     (12,655 )      2,559        (9,427 ) 

Reconciling items(4)

     (73,707 )      (77,297 )      (54,678 ) 
  

 

 

   

 

 

   

 

 

 
   $ (90,261 )    $ (35,562 )    $ (29,603 ) 
  

 

 

   

 

 

   

 

 

 

Identifiable assets(5)(7)

      

Golf Clubs

   $ 409,074      $ 438,002      $ 406,835   

Golf Balls(6)

     92,280        122,147        129,796   

Reconciling items(5)(7)

     225,758        315,863        330,332   
  

 

 

   

 

 

   

 

 

 
   $ 727,112      $ 876,012      $ 866,963   
  

 

 

   

 

 

   

 

 

 

Additions to long-lived assets

      

Golf Clubs

   $ 23,087      $ 20,548      $ 33,892   

Golf Balls

     6,680        2,023        3,315   
  

 

 

   

 

 

   

 

 

 
   $ 29,767      $ 22,571      $ 37,207   
  

 

 

   

 

 

   

 

 

 

Goodwill

      

Golf Clubs

   $ 29,203      $ 30,630      $ 31,113   

Golf Balls

     —          —          —     
  

 

 

   

 

 

   

 

 

 
   $ 29,203      $ 30,630      $ 31,113   
  

 

 

   

 

 

   

 

 

 

Depreciation and amortization

      

Golf Clubs

   $ 26,695      $ 26,582      $ 26,644   

Golf Balls

     11,941        14,367        14,104   
  

 

 

   

 

 

   

 

 

 
   $ 38,636      $ 40,949      $ 40,748   
  

 

 

   

 

 

   

 

 

 

 

(1) Certain prior period amounts have been reclassified to conform to the current year presentation.
(2) The Company has been actively implementing certain initiatives targeted at improving gross margins (see Note 3). In connection with these initiatives, for the years ended December 31, 2011, 2010 and 2009, the Company incurred total pre-tax charges of $24,680,000, $14,816,000 and $6,156,000, respectively. Of these total charges, the Company’s golf clubs segment absorbed $15,552,000, $12,065,000 and $4,644,000, respectively, and the Company’s golf balls segment absorbed $5,038,000, $762,000 and $1,512,000, respectively.
(3) In connection with the Company’s Reorganization and Reinvestment Initiatives (see Note 3), in 2011, the Company recognized pre-tax charges of $16,329,000, of which $5,642,000 and $1,329,000 were absorbed by the Company’s golf clubs and golf balls operating segments, respectively. In 2010 and 2009, the Company recognized total pre-tax charges of $3,973,000 and $5,174,000, respectively, in connection with certain workforce reductions. In connection with these reductions, the Company’s golf clubs segment absorbed pre-tax charges of $1,261,000 and $3,104,000 in 2010 and 2009, respectively, and the Company’s golf balls segment absorbed pre-tax charges of $243,000 and $894,000 in 2010 and 2009, respectively. Amounts included in corporate general and administrative expenses not allocated to the segments for the aforementioned initiatives totaled $9,358,000, $2,469,000 and $1,176,000 in 2011, 2010 and 2009, respectively.
(4) Reconciling items represent the deduction of corporate general and administration expenses and other income (expenses), which are not utilized by management in determining segment profitability. These reconciling items include the following: (i) pre-tax impairment charges of $6,533,000 and $7,547,000 for 2011 and 2010, respectively, primarily related to certain trademarks and trade names (see Note 9), (ii) net losses of $8,153,000, $11,674,000, and $482,000 for 2011, 2010 and 2009, respectively, related to net realized and unrealized foreign currency hedging losses, offset by net foreign currency transaction gains included in other income (expense), and (iii) a pre-tax gain of $6,170,000 recognized in 2011 in connection with the sale of certain buildings (see Note 7).
(5) Identifiable assets are comprised of net inventory, certain property, plant and equipment, intangible assets and goodwill. Reconciling items represent unallocated corporate assets not segregated between the two segments.
(6) Includes property classified as available for sale in the amount of $1,500,000 in 2010 and $1,890,000 in 2009. Property held for sale represents the net book value of the golf ball manufacturing facility in Gloversville, New York. Property was sold in 2011 (see Note 7).
(7) Total identifiable assets for 2010 and 2009 have been corrected from the amounts previously reported to reflect a decrease in net deferred tax assets relating to periods previously reported. This correction resulted in a $879,000 decrease to short-term net deferred tax assets, a $8,088,000 decrease to long-term net deferred tax assets and a decrease to shareholders’ equity of $8,967,000 (see Note 16).

The Company’s net sales by product category are as follows:

 

     Year Ended December 31,  
     2011      2010(1)      2009(1)  
     (In thousands)  

Net sales

        

Drivers and Fairway Woods

   $ 212,901       $ 225,227       $ 223,168   

Irons

     207,790         223,875         232,684   

Putters

     88,831         106,246         98,305   

Golf Balls

     160,359         176,590         178,715   

Accessories and Other

     216,647         235,718         217,927   
  

 

 

    

 

 

    

 

 

 
   $ 886,528       $ 967,656       $ 950,799   
  

 

 

    

 

 

    

 

 

 

 

(1) Certain prior period amounts were reclassified to conform with the current year presentation.

 

The Company markets its products in the United States and internationally, with its principal international markets being Japan and Europe. The tables below contain information about the geographical areas in which the Company operates. Revenues are attributed to the location to which the product was shipped. Long-lived assets are based on location of domicile.

 

     Sales      Long-Lived
Assets
(excluding
goodwill,
intangible
assets and
deferred tax
assets)
 
     (In thousands)  

2011

     

United States

   $ 419,448       $ 127,965   

Europe

     133,572         2,163   

Japan

     149,768         8,386   

Rest of Asia

     82,746         4,308   

Other foreign countries

     100,994         8,414   
  

 

 

    

 

 

 
   $ 886,528       $ 151,236   
  

 

 

    

 

 

 

2010

     

United States

   $ 468,214       $ 140,623   

Europe

     130,106         1,633   

Japan

     164,810         8,635   

Rest of Asia

     89,455         4,231   

Other foreign countries

     115,071         7,416   
  

 

 

    

 

 

 
   $ 967,656       $ 162,538   
  

 

 

    

 

 

 

2009

     

United States

   $ 475,383       $ 155,031   

Europe

     134,508         2,051   

Japan

     162,695         7,471   

Rest of Asia

     76,963         3,040   

Other foreign countries

     101,250         4,607   
  

 

 

    

 

 

 
   $ 950,799       $ 172,200