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Segment Information
12 Months Ended
Dec. 31, 2013
Segment Reporting [Abstract]  
Segment Information
Segment Information
The Company has two operating segments that are organized on the basis of products and include golf clubs and golf balls. The golf clubs segment consists primarily of Callaway Golf woods, hybrids, irons and wedges, Odyssey putters, pre-owned clubs, golf apparel and footwear, golf bags, golf gloves, travel gear, headwear and other golf-related accessories, as well as royalties from licensing of the Company’s trademarks and service marks. The golf balls segment consists primarily of Callaway Golf balls that are designed, manufactured and sold by the Company. During the first quarter of 2012, the Company completed the sale of certain assets related to the Top-Flite and Ben Hogan brands (see Note 8). In addition, during the third quarter of 2012, the Company announced the transition of its North American golf apparel and footwear and global GPS device businesses to a third-party based model. As such, the net sales and income before income taxes for the year ended December 31, 2013 include minimal sales of Top-Flite and Ben Hogan golf products as well as sales of golf apparel, footwear and uPro GPS on-course measurement devices. There are no significant intersegment transactions.
The table below contains information utilized by management to evaluate its operating segments.
 
Years Ended December 31,
 
2013
 
2012
 
2011
 
(In thousands)
Net sales:
 
 
 
 
 
Golf Clubs
$
710,654

 
$
694,489

 
$
726,169

Golf Balls
132,147

 
139,576

 
160,359

 
$
842,801

 
$
834,065

 
$
886,528

Loss before income tax:
 
 
 
 
 
Golf Clubs(1)
$
27,684

 
$
(59,827
)
 
$
(3,899
)
Golf Balls(1)
1,582

 
(15,019
)
 
(12,655
)
Reconciling items(2)
(42,588
)
 
(43,200
)
 
(73,707
)
 
$
(13,322
)
 
$
(118,046
)
 
$
(90,261
)
Identifiable assets:(3)
 
 
 
 
 
Golf Clubs
$
374,473

 
$
328,210

 
$
409,074

Golf Balls(4)
49,261

 
64,203

 
92,280

Reconciling items(3)
240,129

 
245,223

 
225,758

 
$
663,863

 
$
637,636

 
$
727,112

Additions to long-lived assets:
 
 
 
 
 
Golf Clubs
$
13,250

 
$
16,347

 
$
23,087

Golf Balls
1,163

 
260

 
6,680

 
$
14,413

 
$
16,607

 
$
29,767

Goodwill:
 
 
 
 
 
Golf Clubs
$
29,212

 
$
29,034

 
$
29,203

Golf Balls

 

 

 
$
29,212

 
$
29,034

 
$
29,203

Depreciation and amortization:
 
 
 
 
 
Golf Clubs
$
21,019

 
$
21,096

 
$
26,695

Golf Balls
4,524

 
13,315

 
11,941

 
$
25,543

 
$
34,411

 
$
38,636

 
(1)
The tables below includes total charges absorbed by the Company’s operating segments from the restructuring initiatives discussed in Note 3 (in thousands):
 
Year Ended December 31, 2013
 
Golf Clubs
 
Golf Balls
 
Corporate G&A(2)
 
Total
Cost Reduction Initiatives
$
6,395

 
$
6,973

 
 
$
3,188

 
$
16,556

 
Year Ended December 31, 2012
 
Golf Clubs
 
Golf Balls
 
Corporate G&A(2)
 
Total
Cost Reduction Initiatives
$
30,398

 
$
16,589

 
 
$
7,074

 
$
54,061

Reorganization and Reinvestment Initiatives
812

 
240

 
 
(40
)
 
1,012

Total
$
31,210

 
$
16,829

 
 
$
7,034

 
$
55,073

 
Year Ended December 31, 2011
 
Golf Clubs
 
Golf Balls
 
Corporate  G&A(2)
 
Total
Reorganization and Reinvestment Initiatives
$
5,642

 
$
1,329

 
 
$
9,358

 
$
16,329

GOS Initiatives
15,558

 
5,038

 
 
4,084

 
24,680

Total
$
21,200

 
$
6,367

 
 
$
13,442

 
$
41,009

(2)
Reconciling items represent the deduction of corporate general and administration expenses and other income (expenses), which are not utilized by management in determining segment profitability. In addition to the corporate general and administrative expenses identified above in connection with the Company’s Cost Reduction Initiatives and Reorganization and Reinvestment Initiatives, the following charges were included in reconciling items:
Net gains of $5,943,000 and $3,248,000 for 2013 and 2012, respectively, and net losses of $8,153,000 for 2011 related to foreign currency hedging contracts, offset by net foreign currency transaction losses and gains included in other income (expense);
A pre-tax gain of $6,602,000 in connection with the sale of the Top-Flite and Ben Hogan brands during the year ended December 31, 2012 (see Note 8);
Pre-tax impairment charges of $6,533,000 for 2011 primarily related to certain trademarks and trade names (see Note 8); and
A pre-tax gain of $6,170,000 recognized in 2011 in connection with the sale of certain buildings (see Note 7).
(3)
Identifiable assets are comprised of net inventory, certain property, plant and equipment, intangible assets and goodwill. Reconciling items represent unallocated corporate assets not segregated between the two segments.
(4)
Includes property classified as available for sale in the amount of $2,396,000 in 2012. Property held for sale in 2012 represents the net book value of the Company’s golf ball manufacturing facility in Chicopee, Massachusetts (see Note 7).
The Company’s net sales by product category are as follows:
 
Years Ended December 31,
 
2013
 
2012
 
2011
 
(In thousands)
Net sales:
 
 
 
 
 
Woods
$
256,444

 
$
200,588

 
$
211,191

Irons
181,842

 
170,794

 
206,817

Putters
89,559

 
93,325

 
88,160

Golf Balls
132,147

 
139,576

 
160,359

Accessories and Other
182,809

 
229,782

 
220,001

 
$
842,801

 
$
834,065

 
$
886,528



The Company markets its products in the United States and internationally, with its principal international markets being Japan and Europe. The tables below contain information about the geographical areas in which the Company operates. Revenues are attributed to the location to which the product was shipped. Long-lived assets are based on location of domicile.
 
Sales
 
Long-Lived
Assets
(excluding
deferred tax
assets)
 
(In thousands)
2013
 
 
 
United States
$
401,478

 
$
206,111

Europe
121,477

 
7,905

Japan
161,598

 
6,491

Rest of Asia
84,073

 
3,627

Other foreign countries
74,175

 
15,827

 
$
842,801

 
$
239,961

2012
 
 
 
United States
$
392,087

 
$
212,438

Europe
120,160

 
7,969

Japan
157,315

 
6,897

Rest of Asia
75,035

 
4,265

Other foreign countries
89,468

 
17,161

 
$
834,065

 
$
248,730

2011
 
 
 
United States
$
419,448

 
$
268,376

Europe
133,572

 
7,313

Japan
149,768

 
8,386

Rest of Asia
82,746

 
4,581

Other foreign countries
100,994

 
17,740

 
$
886,528

 
$
306,396