<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF R.J. REYNOLDS TOBACCO HOLDINGS, INC. FOR THE 9 MONTHS
ENDED SEPTEMBER 30, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.

<MULTIPLIER> 1,000,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               SEP-30-2000
<CASH>                                           2,071
<SECURITIES>                                         0
<RECEIVABLES>                                      104
<ALLOWANCES>                                        12
<INVENTORY>                                        556
<CURRENT-ASSETS>                                 3,299
<PP&E>                                           2,322
<DEPRECIATION>                                   1,271
<TOTAL-ASSETS>                                  14,913
<CURRENT-LIABILITIES>                            3,772
<BONDS>                                          1,576
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             1
<OTHER-SE>                                       7,001
<TOTAL-LIABILITY-AND-EQUITY>                    14,913
<SALES>                                          6,126
<TOTAL-REVENUES>                                 6,126
<CGS>                                            2,508
<TOTAL-COSTS>                                    2,508
<OTHER-EXPENSES>                                   271
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 129
<INCOME-PRETAX>                                    631
<INCOME-TAX>                                       325
<INCOME-CONTINUING>                                306
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       306
<EPS-BASIC>                                       3.01
<EPS-DILUTED>                                     3.00