<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF R.J. REYNOLDS TOBACCO HOLDINGS, INC. FOR THE 6 MONTHS
ENDED JUNE 30, 1999 AND QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.


<MULTIPLIER> 1,000,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                           3,147
<SECURITIES>                                         0
<RECEIVABLES>                                      177
<ALLOWANCES>                                        11
<INVENTORY>                                        503
<CURRENT-ASSETS>                                 4,176
<PP&E>                                           2,326
<DEPRECIATION>                                   1,235
<TOTAL-ASSETS>                                  16,319
<CURRENT-LIABILITIES>                            4,525
<BONDS>                                          1,994
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             1
<OTHER-SE>                                       7,266
<TOTAL-LIABILITY-AND-EQUITY>                    16,319
<SALES>                                          3,600
<TOTAL-REVENUES>                                 3,600
<CGS>                                            1,571
<TOTAL-COSTS>                                    1,571
<OTHER-EXPENSES>                                   326
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 182
<INCOME-PRETAX>                                     65
<INCOME-TAX>                                        74
<INCOME-CONTINUING>                                 (9)
<DISCONTINUED>                                   2,733
<EXTRAORDINARY>                                   (250)
<CHANGES>                                            0
<NET-INCOME>                                     2,474
<EPS-BASIC>                                      22.76
<EPS-DILUTED>                                    22.76