GOODWILL AND OTHER INTANGIBLE ASSETS - Narrative (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2024 USD ($)	Dec. 31, 2023 USD ($)	Dec. 31, 2022 USD ($)
Goodwill and Intangible Assets [Line Items]
Carrying value	$ 55,461
Weighted average useful life	17 years 1 month 6 days
Goodwill impairment	$ 73,755	$ 0	$ 0
Discount rate
Goodwill and Intangible Assets [Line Items]
Indefinite-lived intangible assets, measurement input	0.10
Minimum | Trade names
Goodwill and Intangible Assets [Line Items]
Indefinite-lived intangible assets, percentage of fair value in excess of carrying values	10.00%
Maximum | Trade names
Goodwill and Intangible Assets [Line Items]
Indefinite-lived intangible assets, percentage of fair value in excess of carrying values	20.00%
Branded Spirits
Goodwill and Intangible Assets [Line Items]
Goodwill impairment	$ 73,755
Branded Spirits | Trade names
Goodwill and Intangible Assets [Line Items]
Indefinite-lived intangible assets	212,990	212,990
Distributor relationships
Goodwill and Intangible Assets [Line Items]
Carrying value	55,461
Accumulated amortization	$ 9,639
Weighted average useful life	20 years
Amortization expense	$ 3,255	$ 2,761