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SIGNIFICANT CUSTOMERS AND EXPORT SALES
12 Months Ended
Dec. 31, 2013
Risks and Uncertainties [Abstract]  
SIGNIFICANT CUSTOMERS AND EXPORT SALES [Text Block]
SIGNIFICANT CUSTOMERS AND INTERNATIONAL SALES:

Segment Reporting

The Company is organized and operates as one reportable segment, the design, development, manufacture and marketing of analog and mixed-signal ICs and other electronic components and circuitry used in high-voltage power conversion. The Company's chief operating decision maker, the chief executive officer, reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance.

Product Sales

Net revenues consist primarily of sales of the Company's high-voltage integrated-circuit products, IGBT drivers and high-voltage silicon diodes. When evaluating the Company's net revenues, the Company categorizes its sales into the following four major end markets served; communications, computer, consumer and industrial electronics. The table below provides the percentage of net sales activity by end markets served on a comparative basis for all periods:
 
Year Ended December 31,
End Market
2013
 
2012
 
2011
Communications
21
%
 
24
%
 
28
%
Computer
10
%
 
12
%
 
12
%
Consumer
35
%
 
36
%
 
38
%
Industrial electronics
34
%
 
28
%
 
22
%


Customer Concentration
Ten customers accounted for approximately 59%, 64% and 65% of net revenues for the years ended December 31, 2013, 2012 and 2011, respectively. A significant portion of these revenues are attributable to sales of the Company’s products to distributors of electronic components. These distributors sell the Company’s products to a broad, diverse range of end users, including OEMs and merchant power supply manufacturers.

The following customers each accounted for 10% or more of total net revenues:
 
Year Ended December 31,
Customer
2013
 
2012
 
2011
Avnet
19
%
 
20
%
 
19
%
ATM Electronic Corporation
*

 
12
%
 
13
%

___________________________
* Total customer revenue was less than 10% of net revenues

Avnet and ATM Electronic Corporation are distributors of the Company's products. No other customers accounted for 10% or more of the Company's net revenues in those periods.

Concentration of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consisted principally of cash investments and trade receivables. The Company has cash investment policies that limit cash investments to low-risk investments. With respect to trade receivables, the Company performs ongoing evaluations of its customers' financial conditions and requires letters of credit whenever deemed necessary. Additionally, the Company establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of specific customers, historical trends related to past write-offs and other relevant information. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance-sheet credit exposure related to its customers. Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash investments and trade receivables. As of December 31, 2013, and December 31, 2012, 71% and 74%, respectively, of accounts receivable were concentrated with the Company's top 10 customers.
The following customers each represented 10% or more of accounts receivable:
 
Customer
December 31,
2013
 
December 31,
2012
Avnet
21
%
 
28
%
ATM Electronic Corporation
17
%
 
18
%
 
Avnet and ATM Electronic Corporation are distributors of the Company’s products. No other customers accounted for 10% or more of the Company’s accounts receivable in these periods.
 
International Sales    
The Company markets its products in and outside of North and South America through its sales personnel and a worldwide network of independent sales representatives and distributors. As a percentage of total net revenues, foreign revenue, consists of domestic and foreign sales to distributors and direct customers outside of the United States. Foreign revenue information is based on the customers' bill-to location. The revenue percentages are as follows:
 
Year Ended December 31,
 
2013
 
2012
 
2011
Hong Kong/China
47
%
 
45
%
 
39
%
Taiwan
15
%
 
17
%
 
21
%
Korea
11
%
 
12
%
 
16
%
Western Europe (excluding Germany)
11
%
 
10
%
 
10
%
Japan
5
%
 
6
%
 
6
%
Singapore
2
%
 
2
%
 
2
%
Germany
2
%
 
1
%
 
1
%
Other
2
%
 
2
%
 
1
%
Total foreign revenue
95
%
 
95
%
 
96
%
    
The remainder of the Company’s sales are to customers located in the United States.