Revenue recognition (Tables)

12 Months Ended

Feb. 01, 2025

Revenue from Contract with Customer [Abstract]

The following tables provide the Company’s total sales, disaggregated by brand, for Fiscal 2025, Fiscal 2024 and Fiscal 2023:


	Fiscal 2025
(in millions)	North America		International		Other		Consolidated
Sales by brand:
Kay	$	2,495.0	$	—	$	—	$	2,495.0
Zales	1,191.0		—		—		1,191.0
Jared	1,102.7		—		—		1,102.7
Digital brands (1)	560.2		—		—		560.2
Diamonds Direct	392.2		—		—		392.2
Banter by Piercing Pagoda	339.2		—		—		339.2

Peoples	197.8		—		—		197.8

International segment brands	—		373.2		—		373.2
Other (3)	21.0		—		31.5		52.5
Total sales	$	6,299.1	$	373.2	$	31.5	$	6,703.8

	Fiscal 2024
(in millions)	North America		International		Other		Consolidated
Sales by brand:
Kay	$	2,600.0	$	—	$	—	$	2,600.0
Zales	1,266.9		—		—		1,266.9
Jared	1,189.6		—		—		1,189.6
Digital brands (1)	662.8		—		—		662.8
Diamonds Direct	408.1		—		—		408.1
Banter by Piercing Pagoda	347.1		—		—		347.1
Peoples	196.0		—		—		196.0
International segment brands	—		430.7		—		430.7
Other (3)	33.3		—		36.6		69.9
Total sales	$	6,703.8	$	430.7	$	36.6	$	7,171.1

	Fiscal 2023
(in millions)	North America		International		Other		Consolidated
Sales by brand:
Kay	$	2,804.2	$	—	$	—	$	2,804.2
Zales	1,445.0		—		—		1,445.0
Jared	1,313.5		—		—		1,313.5
Digital brands (1)(2)	571.8		—		—		571.8
Diamonds Direct	467.1		—		—		467.1
Banter by Piercing Pagoda	417.9		—		—		417.9
Peoples	209.1		—		—		209.1
International segment brands	—		470.1		—		470.1
Other (3)	60.9		—		82.5		143.4
Total sales	$	7,289.5	$	470.1	$	82.5	$	7,842.1

(1) Includes sales from the Company’s Digital brands James Allen and Blue Nile.

(2) Includes Blue Nile sales since the date of acquisition on August 19, 2022. See Note 4 for further details.

(3) Other primarily includes sales from the Company’s diamond sourcing operation, loose diamonds and Rocksbox.

The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2025, Fiscal 2024 and Fiscal 2023:


	Fiscal 2025
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	2,705.8	$	167.4	$	—	$	2,873.2
Fashion	2,548.4		81.0		—		2,629.4
Watches	217.3		100.9		—		318.2
Services (1)	721.3		23.9		—		745.2
Other (2)	106.3		—		31.5		137.8
Total sales	$	6,299.1	$	373.2	$	31.5	$	6,703.8

	Fiscal 2024
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	2,946.9	$	186.2	$	—	$	3,133.1
Fashion	2,672.4		84.5		—		2,756.9
Watches	212.0		133.7		—		345.7
Services (1)	715.2		26.3		—		741.5
Other (2)	157.3		—		36.6		193.9
Total sales	$	6,703.8	$	430.7	$	36.6	$	7,171.1

	Fiscal 2023
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	3,281.2	$	204.8	$	—	$	3,486.0
Fashion	2,957.6		86.2		—		3,043.8
Watches	232.6		152.9		—		385.5
Services (1)	680.4		26.2		—		706.6
Other (2)	137.7		—		82.5		220.2
Total sales	$	7,289.5	$	470.1	$	82.5	$	7,842.1

(1) Services primarily includes sales from service plans, repairs and subscriptions.

(2) Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.

The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2025, Fiscal 2024 and Fiscal 2023:


	Fiscal 2025
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	4,846.3	$	289.1	$	—	$	5,135.4
eCommerce	1,437.6		84.1		—		1,521.7
Other (1)	15.2		—		31.5		46.7
Total sales	$	6,299.1	$	373.2	$	31.5	$	6,703.8

	Fiscal 2024
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	5,125.1	$	349.3	$	—	$	5,474.4
eCommerce	1,559.0		81.4		—		1,640.4
Other (1)	19.7		—		36.6		56.3
Total sales	$	6,703.8	$	430.7	$	36.6	$	7,171.1

	Fiscal 2023
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	5,728.5	$	386.0	$	—	$	6,114.5
eCommerce	1,515.3		84.1		—		1,599.4
Other (1)	45.7		—		82.5		128.2
Total sales	$	7,289.5	$	470.1	$	82.5	$	7,842.1

(1) Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.

Unamortized deferred selling costs

Unamortized deferred ESP selling costs as of February 1, 2025 and February 3, 2024 were as follows:


(in millions)	February 1, 2025		February 3, 2024
Other current assets	$	28.4	$	28.2
Other assets	81.3		83.0
Total deferred ESP selling costs	$	109.7	$	111.2

Schedule of Deferred Revenue

Deferred revenue as of February 1, 2025 and February 3, 2024 was as follows:


(in millions)	February 1, 2025		February 3, 2024
ESP deferred revenue	$	1,170.8	$	1,158.7
Other deferred revenue (1)	76.8		86.0
Total deferred revenue	$	1,247.6	$	1,244.7

Disclosed as:
Current liabilities	$	362.5	$	362.9
Non-current liabilities	885.1		881.8
Total deferred revenue	$	1,247.6	$	1,244.7

(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.


(in millions)	Fiscal 2025		Fiscal 2024		Fiscal 2023
ESP deferred revenue, beginning of period	$	1,158.7	$	1,159.5	$	1,116.5
Plans sold (1)	534.6		504.8		522.9
Revenue recognized (2)	(522.5)		(505.6)		(479.9)
ESP deferred revenue, end of period	$	1,170.8	$	1,158.7	$	1,159.5

(1) Includes impact of foreign exchange translation.

(2) During Fiscal 2025, Fiscal 2024 and Fiscal 2023 the Company recognized sales of $289.9 million, $291.5 million and $269.3 million, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.