Revenue recognition (Tables)

12 Months Ended

Feb. 01, 2020

Revenue from Contract with Customer [Abstract]

Disaggregation of Revenue

The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2020, Fiscal 2019 and Fiscal 2018:

	Fiscal 2020
(in millions)	North America		International		Other		Consolidated
Sales by banner:
Kay	$	2,397.7	$	—	$	—	$	2,397.7
Zales	1,261.3		—		—		1,261.3
Jared	1,088.1		—		—		1,088.1
Piercing Pagoda	331.7		—		—		331.7
James Allen	250.6		—		—		250.6
Peoples	200.6		—		—		200.6
Regional banners	35.8		—		—		35.8
International segment banners	—		518.0		—		518.0
Other(1)	—		—		53.3		53.3
Total sales	$	5,565.8	$	518.0	$	53.3	$	6,137.1
	Fiscal 2019
(in millions)	North America		International		Other		Consolidated
Sales by banner:
Kay	$	2,417.8	$	—	$	—	$	2,417.8
Zales	1,260.7		—		—		1,260.7
Jared	1,141.4		—		—		1,141.4
Piercing Pagoda	302.5		—		—		302.5
James Allen	223.7		—		—		223.7
Peoples	208.5		—		—		208.5
Regional banners	87.1		—		—		87.1
International segment banners	—		576.5		—		576.5
Other(1)	—		—		28.9		28.9
Total sales	$	5,641.7	$	576.5	$	28.9	$	6,247.1
	Fiscal 2018
(in millions)	North America		International		Other		Consolidated
Sales by banner:
Kay	$	2,428.1	$	—	$	—	$	2,428.1
Zales	1,244.3		—		—		1,244.3
Jared	1,192.1		—		—		1,192.1
Piercing Pagoda	278.5		—		—		278.5
James Allen	88.1		—		—		88.1
Peoples	215.4		—		—		215.4
Regional banners	168.7		—		—		168.7
International segment banners	—		616.7		—		616.7
Other(1)	—		—		21.1		21.1
Total sales	$	5,615.2	$	616.7	$	21.1	$	6,253.0

⁽¹⁾   Includes sales from Signet’s diamond sourcing initiative.

The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2020, Fiscal 2019 and Fiscal 2018:

	Fiscal 2020
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	2,403.4	$	214.3	$	—	$	2,617.7
Fashion	2,131.0		110.5		—		2,241.5
Watches	214.9		169.1		—		384.0
Other(1)	816.5		24.1		53.3		893.9
Total sales	$	5,565.8	$	518.0	$	53.3	$	6,137.1
	Fiscal 2019
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	2,478.6	$	234.0	$	—	$	2,712.6
Fashion	2,128.1		126.3		—		2,254.4
Watches	238.2		190.9		—		429.1
Other(1)	796.8		25.3		28.9		851.0
Total sales	$	5,641.7	$	576.5	$	28.9	$	6,247.1
	Fiscal 2018
(in millions)	North America		International		Other		Consolidated
Sales by product:
Bridal	$	2,407.3	$	247.3	$	—	$	2,654.6
Fashion	2,168.2		137.0		—		2,305.2
Watches	243.6		195.5		—		439.1
Other(1)	796.1		36.9		21.1		854.1
Total sales	$	5,615.2	$	616.7	$	21.1	$	6,253.0

⁽¹⁾   Other revenue primarily includes gift and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.

The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2020, Fiscal 2019 and Fiscal 2018:

	Fiscal 2020
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	4,880.2	$	453.2	$	—	$	5,333.4
eCommerce	685.6		64.8		—		750.4
Other	—		—		53.3		53.3
Total sales	$	5,565.8	$	518.0	$	53.3	$	6,137.1
	Fiscal 2019
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	5,022.4	$	513.4	$	—	$	5,535.8
eCommerce	619.3		63.1		—		682.4
Other	—		—		28.9		28.9
Total sales	$	5,641.7	$	576.5	$	28.9	$	6,247.1
	Fiscal 2018
(in millions)	North America		International		Other		Consolidated
Sales by channel:
Store	$	5,176.7	$	557.5	$	—	$	5,734.2
eCommerce	438.5		59.2		—		497.7
Other	—		—		21.1		21.1
Total sales	$	5,615.2	$	616.7	$	21.1	$	6,253.0

Schedule of Other Assets

Unamortized deferred selling costs as of Fiscal 2020 and Fiscal 2019 were as follows:

(in millions)	February 1, 2020		February 2, 2019
Deferred ESP selling costs
Other current assets	$	23.6	$	23.8
Other assets	80.0		75.4
Total deferred ESP selling costs	$	103.6	$	99.2

Summary of Deferred Revenue

Deferred revenue is comprised primarily of ESP and voucher promotions as follows:

(in millions)	February 1, 2020		February 2, 2019
ESP deferred revenue	$	960.0	$	927.6
Voucher promotions and other	37.7		38.9
Total deferred revenue	$	997.7	$	966.5
Disclosed as:
Current liabilities	$	266.2	$	270.0
Non-current liabilities	731.5		696.5
Total deferred revenue	$	997.7	$	966.5

(in millions)	Fiscal 2020			Fiscal 2019
ESP deferred revenue, beginning of period	$	927.6		$	916.1
Plans sold(1)	405.1			395.0
Revenue recognized(2)	(372.7		)	(383.5		)
ESP deferred revenue, end of period	$	960.0		$	927.6

⁽¹⁾  Includes impact of foreign exchange translation.

⁽²⁾  During Fiscal 2020, the Company recognized sales of approximately $193.6 million related to deferred revenue that existed at February 2, 2019 in respect to ESP and voucher promotions.