INCOME TAXES (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
INCOME TAXES [Abstract]
Federal tax rate (in hundredths)	35.00%	35.00%	35.00%
State tax rate, Idaho (in hundredths)	(0.10%)
State tax rate, Utah (in hundredths)	(1.50%)
State Income Tax Rate, New York State/New York City	(0.45%)
Deferred tax assets [Abstract]
Net operating loss carryforward	$ 18,454,164	$ 15,221,763
Stock-based compensation	3,685,646	1,965,593
Reserves deductible in different periods	0	9,471
Stock Award Payable	40,792
Total gross deferred tax assets	22,180,602	17,196,827
Deferred tax liabilities [Abstract]
Fixed assets	(421,025)	(472,127)
Less: valuation allowance	(21,759,577)	(16,724,700)
Net deferred tax assets	0	0
Valuation Allowance [Abstract]
Change in valuation allowance	5,034,877	3,903,777	2,743,022
Operating Loss Carryforwards [Line Items]
Uncertain tax positions	0	0
Reconciliation of Income Tax Expense [Abstract]
Federal statutory rate	(4,572,234)	(3,406,340)	(2,637,229)
State income taxes - Idaho	(14,264)	(37,982)	(29,406)
State income taxes - Utah	(199,166)	(227,169)	(175,877)
State and local income taxes - NY	(58,721)
Change in valuation allowance	5,034,877	3,903,777	2,743,022
Net nontaxable income	(290,623)	(232,286)	(84,110)
Miscellaneous	100,131	0	183,600
Income tax expense	0	0	0
Reconciliation of Income Tax Expense Tax Rate [Abstract]
Federal statutory rate (in hundredths)	35.00%	35.00%	35.00%
State income taxes - Idaho (in hundredths)	0.10%	0.40%	0.40%
State income taxes - Utah (in hundredths)	1.50%	2.30%	2.30%
State and local income taxes - NY (in hundredths)	0.50%
Change in valuation allowance for operating loss carryforward (in hundredths)	(39.00%)	(40.10%)	(36.40%)
Non-deductible expenses (in hundredths)	2.20%	2.40%	1.10%
Miscellaneous (in hundredths)	(0.30%)	0.00%	(2.40%)
Effective income tax rate (in hundredths)	0.00%	0.00%	0.00%
Federal [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carry-forwards	49,735,004
State Income Tax [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carry-forwards	$ 27,510,760