OPTIONS AND WARRANTS TO PURCHASE COMMON STOCK (Details) (USD $)	0 Months Ended	3 Months Ended	12 Months Ended
	Dec. 22, 2011	Dec. 31, 2010	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Derivative Instruments - Warrants [Abstract]
Common shares issued in private placement (in shares)	10,000,000
Strike price of warrants	$ 2.00
Proceeds from private placement allocated to common stock	$ 6,420,000
Proceeds from private placement allocated to warrant derivative liability	3,580,000
Reclassification from warrant derivative liability due to change in valuation methodology			780,000
Other income from decrease in warrant derivative liability			630,000	225,000
Warrant derivative liability			1,945,000
Outstanding Stock Warrants [Abstract]
Non-employee unrelated party consultants receiving warrants issues		2			2
Shares of common stock in aggregate available to warrant holders (in shares)		320,187			320,187
Term of warrants					5 years
Number of stock warrants vested upon grant (in shares)					180,000
Number of stock warrants vesting (in shares)		140,187
Warrants fair market value		268,957			268,957
Warrants, Exercise Price [Line Items]
Warrants outstanding, Number (in shares)		580,187	6,204,930	6,423,777	580,187
Warrants outstanding, Weighted average exercise price (in dollars per share)		$ 0.78	$ 1.81	$ 1.77	$ 0.78
Warrants exercisable, Number (in shares)			6,204,930	6,276,730
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 1.81	$ 1.79
Intrinsic value of outstanding warrants			592,903
Warrants compensation expense			210,067	415,143	180,000
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at beginning of period (in shares)			6,423,777	580,187
Issued (in shares)	5,000,000		0	5,853,590
Exercised (in shares)			(218,000)	(10,000)
Forfeited (in shares)			(847)	0
Expired (in shares)			0	0
Outstanding at end of period (in shares)		580,187	6,204,930	6,423,777	580,187
Exercisable at end of period (in shares)			6,204,930	6,276,730
Class of Warrant or Right [Line Items]
Outstanding at beginning of period (in dollars per share)			$ 1.77	$ 0.78
Issued (in dollars per share)			$ 0	$ 1.86
Exercised (in dollars per share)				$ (0.35)
Forfeited (in dollars per share)			$ 1.77	$ 0
Expired (in dollars per share)			$ 0	$ 0
Outstanding at end of period (in dollars per share)		$ 0.78	$ 1.81	$ 1.77	$ 0.78
Exercisable, End of period (in dollars per share)			$ 1.81	$ 1.79
Fair Value Assumptions [Abstract]
Dividend Yield (in hundredths)			0.00%	0.00%
Stock Options, Shares [Roll Forward]
Outstanding at beginning of period (in shares)			11,598,411
Granted (in shares)			3,932,059
Exercised (in shares)			(75,000)
Outstanding at end of period (in shares)			15,455,470	11,598,411
Exercisable at end of period (in shares)			11,245,429
Stock Options, Weighted Average Exercise Price [Roll Forward]
Outstanding at beginning of period (in dollars per share)			$ 0.83
Granted (in dollars per share)			$ 1.64
Exercised (in dollars per share)			$ 0.67
Outstanding at end of period (in dollars per share)			$ 1.04	$ 0.83
Compensation Cost Not Yet Recognized [Abstract]
Non-vested options (in shares)			4,210,041
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Number (in shares)			15,455,470
Options exercisable, Number (in shares)			11,245,429
Exercise Price 0.70 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 0.70
Options outstanding, Number (in shares)			7,358,277
Options outstanding, Weighted average exercise price (in dollars per share)			$ 0.70
Options exercisable, Number (in shares)			7,358,277
Options exercisable, Weighted average exercise price (in dollars per share)			$ 0.70
Exercise Price 0.83 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 0.83
Options outstanding, Number (in shares)			3,205,134
Options outstanding, Weighted average remaining contractual life			3 years 1 month 17 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 0.83
Options exercisable, Number (in shares)			2,963,080
Options exercisable, Weighted average exercise price (in dollars per share)			$ 0.83
Exercise Price 1.00 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.00
Options outstanding, Number (in shares)			60,000
Options outstanding, Weighted average remaining contractual life			2 years 2 months 8 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.00
Options exercisable, Number (in shares)			60,000
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.00
Exercise Price 1.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.24
Options outstanding, Number (in shares)			100,000
Options outstanding, Weighted average remaining contractual life			5 years 1 month 28 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.24
Options exercisable, Number (in shares)			83,333
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.24
Exercise Price 1.45 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.45
Options outstanding, Number (in shares)			125,000
Options outstanding, Weighted average remaining contractual life			5 years 1 month 28 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.45
Options exercisable, Number (in shares)			104,167
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.45
Exercise Price 1.55 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.55
Options outstanding, Number (in shares)			330,000
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.55
Options exercisable, Number (in shares)			84,166
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.55
Exercise Price 1.66 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.66
Options outstanding, Number (in shares)			3,077,059
Options outstanding, Weighted average remaining contractual life			10 years 11 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.66
Options exercisable, Number (in shares)			72,406
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.66
Exercise Price 1.75 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.75
Options outstanding, Number (in shares)			300,000
Options outstanding, Weighted average remaining contractual life			9 years 5 months 26 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.75
Options exercisable, Number (in shares)			120,000
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.75
Exercise Price 1.90 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Exercise price, Maximum (in dollars per share)			$ 1.90
Options outstanding, Number (in shares)			900,000
Options outstanding, Weighted average remaining contractual life			8 years 8 months 16 days
Options outstanding, Weighted average exercise price (in dollars per share)			$ 1.90
Options exercisable, Number (in shares)			400,000
Options exercisable, Weighted average exercise price (in dollars per share)			$ 1.90
Vesting Period End Date 20 November 2012 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(72,406)
Vesting Period, From 01 February 2012 To 01 February 2013 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(225,000)
Vesting Period, From 29 May 2012 To 28 May 2015 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(300,000)
Vesting Period, From 30 June 2012 To 29 June 2013 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(30,000)
Vesting Period, From 01 January 2013 To 31 December 2013 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(3,004,653)
Vesting Period, From 10 May 2012 To 31 December 2013 [Member]
Stock Options, Shares [Roll Forward]
Exercised (in shares)			(300,000)
Stock Options [Member]
Stock Options, Weighted Average Exercise Price [Roll Forward]
Share-based compensation expense			2,314,154	2,181,394	334,669
Compensation Cost Not Yet Recognized [Abstract]
Compensation cost not yet recognized, Stock options			5,699,224
Compensation cost not yet recognized, Period for recognition			30 months
Intrinsic value of outstanding options			$ 8,530,248
LTIP [Member]
Fair Value Assumptions [Abstract]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized			8,900,000
Minimum [Member]
Class of Warrant or Right [Line Items]
Exercised (in dollars per share)			$ (35)
Fair Value Assumptions [Abstract]
Expected Life			5 years	5 years
Expected Volatility (in hundredths)			84.81%	81.00%
Risk Free Interest Rate (in hundredths)			0.72%	2.02%
Minimum [Member] | Exercise Price 0.70 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Weighted average remaining contractual life			1 year 9 months 29 days
Minimum [Member] | Exercise Price 1.55 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Weighted average remaining contractual life			4 years 5 months 16 days
Maximum [Member]
Class of Warrant or Right [Line Items]
Exercised (in dollars per share)			$ (1.00)
Fair Value Assumptions [Abstract]
Expected Life			10 years	10 years
Expected Volatility (in hundredths)			90.48%	105.00%
Risk Free Interest Rate (in hundredths)			1.74%	3.75%
Maximum [Member] | Exercise Price 0.70 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Weighted average remaining contractual life			6 years 5 months 1 day
Maximum [Member] | Exercise Price 1.55 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Options outstanding, Weighted average remaining contractual life			9 years 5 months 19 days
Exercise Price 0.75 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 0.75
Warrants outstanding, Number (in shares)			139,340
Warrants outstanding, Weighted average remaining contractual life			2 years 9 months 7 days
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 0.75
Warrants exercisable, Number (in shares)			139,340
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 0.75
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			139,340
Exercisable at end of period (in shares)			139,340
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 0.75
Exercisable, End of period (in dollars per share)			$ 0.75
Exercise Price 0.78 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 0.78
Warrants outstanding, Number (in shares)			213,402
Warrants outstanding, Weighted average remaining contractual life			3 years 1 month 17 days
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 0.78
Warrants exercisable, Number (in shares)			213,402
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 0.78
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			213,402
Exercisable at end of period (in shares)			213,402
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 0.78
Exercisable, End of period (in dollars per share)			$ 0.78
Exercise Price 0.80 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 0.80
Warrants outstanding, Number (in shares)			124,481
Warrants outstanding, Weighted average remaining contractual life			3 years 14 days
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 0.80
Warrants exercisable, Number (in shares)			124,481
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 0.80
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			124,481
Exercisable at end of period (in shares)			124,481
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 0.80
Exercisable, End of period (in dollars per share)			$ 0.80
Exercise Price 1.00 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 1.00
Warrants outstanding, Number (in shares)			212,000
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 1.00
Warrants exercisable, Number (in shares)			212,000
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 1.00
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			212,000
Exercisable at end of period (in shares)			212,000
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 1.00
Exercisable, End of period (in dollars per share)			$ 1.00
Exercise Price 1.00 [Member] | Minimum [Member]
Warrants, Exercise Price [Line Items]
Warrants outstanding, Weighted average remaining contractual life			1 year 9 months 7 days
Exercise Price 1.00 [Member] | Maximum [Member]
Warrants, Exercise Price [Line Items]
Warrants outstanding, Weighted average remaining contractual life			2 years 9 months 14 days
Exercise Price 1.15 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 1.15
Warrants outstanding, Number (in shares)			461,340
Warrants outstanding, Weighted average remaining contractual life			8 years 4 months 10 days
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 1.15
Warrants exercisable, Number (in shares)			461,340
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 1.15
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			461,340
Exercisable at end of period (in shares)			461,340
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 1.15
Exercisable, End of period (in dollars per share)			$ 1.15
Exercise Price 2.00 [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)			$ 2.00
Warrants outstanding, Number (in shares)			5,054,367
Warrants outstanding, Weighted average exercise price (in dollars per share)			$ 2.00
Warrants exercisable, Number (in shares)			5,054,367
Warrants exercisable, Weighted average exercise price (in dollars per share)			$ 2.00
Outstanding Stock Warrants, Shares [Roll forward]
Outstanding at end of period (in shares)			5,054,367
Exercisable at end of period (in shares)			5,054,367
Class of Warrant or Right [Line Items]
Outstanding at end of period (in dollars per share)			$ 2.00
Exercisable, End of period (in dollars per share)			$ 2.00
Exercise Price 2.00 [Member] | Minimum [Member]
Warrants, Exercise Price [Line Items]
Warrants outstanding, Weighted average remaining contractual life			3 years 7 months 17 days
Exercise Price 2.00 [Member] | Maximum [Member]
Warrants, Exercise Price [Line Items]
Warrants outstanding, Weighted average remaining contractual life			3 years 11 months 19 days
Warrants [Member] | Minimum [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)		$ 0.80			$ 0.80
Warrants [Member] | Maximum [Member]
Warrants, Exercise Price [Line Items]
Exercise price (in dollars per share)		$ 1.00			$ 1.00