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OPTIONS AND WARRANTS TO PURCHASE COMMON STOCK (Details) (USD $)
0 Months Ended 9 Months Ended 12 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended 9 Months Ended
Dec. 21, 2011
Sep. 30, 2012
Dec. 31, 2011
Dec. 22, 2011
Sep. 30, 2012
Exercise Price 0.70 [Member]
Sep. 30, 2012
Exercise Price 0.83 [Member]
Sep. 30, 2012
Exercise Price 1.00 [Member]
Sep. 30, 2012
Exercise Price 1.24 [Member]
Sep. 30, 2012
Exercise Price 1.45 [Member]
Sep. 30, 2012
Exercise Price 1.55 [Member]
Sep. 30, 2012
Exercise Price 1.75 [Member]
Sep. 30, 2012
Exercise Price 1.90 [Member]
Sep. 30, 2012
Stock Options [Member]
Sep. 30, 2011
Stock Options [Member]
Sep. 30, 2012
Stock Options [Member]
Vesting Period End Date 1 February 2013 [Member]
Sep. 30, 2012
Stock Options [Member]
Vesting Period End Date 1 May 2013 [Member]
Sep. 30, 2012
Stock Options [Member]
Vesting Period End Date 1 May 2015 [Member]
Sep. 30, 2012
Stock Options [Member]
Vesting Period End Date December 31, 2013 [Member]
Sep. 30, 2012
Minimum [Member]
Exercise Price 0.70 [Member]
Sep. 30, 2012
Minimum [Member]
Exercise Price 1.55 [Member]
Sep. 30, 2012
Minimum [Member]
Stock Options [Member]
Sep. 30, 2011
Minimum [Member]
Stock Options [Member]
Sep. 30, 2012
Maximum [Member]
Exercise Price 0.70 [Member]
Sep. 30, 2012
Maximum [Member]
Exercise Price 1.55 [Member]
Sep. 30, 2012
Maximum [Member]
Stock Options [Member]
Sep. 30, 2011
Maximum [Member]
Stock Options [Member]
Sep. 30, 2012
Exercise Price 0.75 [Member]
Sep. 30, 2012
Exercise Price 0.78 [Member]
Sep. 30, 2012
Exercise Price 0.80 [Member]
Sep. 30, 2012
Exercise Price 1.00 [Member]
Sep. 30, 2012
Exercise Price 1.00 [Member]
Minimum [Member]
Sep. 30, 2012
Exercise Price 1.00 [Member]
Maximum [Member]
Sep. 30, 2012
Exercise Price 1.15 [Member]
Sep. 30, 2012
Exercise Price 2.00 [Member]
Sep. 30, 2012
Exercise Price 2.00 [Member]
Minimum [Member]
Sep. 30, 2012
Exercise Price 2.00 [Member]
Maximum [Member]
Derivative Instruments - Warrants [Abstract]                                                                        
Common shares issued in private placement 10,000,000 1,250,000                                                                    
Strike price of warrants       $ 2.00                                                                
Proceeds from private placement allocated to common stock       $ 6,420,000                                                                
Proceeds from private placement allocated to warrant derivative liability       3,580,000                                                                
Reclassification from warrant derivative liability due to change in valuation methodology   780,000 780,000                                                                  
Warrant derivative liability   1,135,000 3,355,000                                                                  
Other income from decrease in warrant derivative liability   1,440,000                                                                    
Outstanding Stock Warrants, Shares [Roll forward]                                                                        
Outstanding, Beginning of period (in shares)   6,422,930                                                       340,000       5,054,367    
Issued (in shares) 5,000,000 0                                                                    
Exercised (in shares)   (90,000)                                                                    
Outstanding, End of period (in shares)   6,332,930 6,422,930                                               139,340 213,402 124,481 340,000     461,340 5,054,367    
Warrants, Exercisable, Number (in shares)   6,332,930                                                                    
Outstanding Stock Warrants, Weighted Average Exercise Price [Abstract]                                                                        
Outstanding, Beginning of period (in dollars per share)   $ 1.77                                                       $ 1.00       $ 2.00    
Issued (in dollars per share)   $ 0                                                                    
Exercised (in dollars per share)   $ 0.35                                                                    
Outstanding, End of period (in dollars per share)   $ 1.79 $ 1.77                                               $ 0.75 $ 0.78 $ 0.80 $ 1.00     $ 1.15 $ 2.00    
Exercisable (in dollars per share)   $ 1.79                                                                    
Warrants, Exercise Price [Line Items]                                                                        
Exercise price (in dollars per share)                                                     $ 0.75 $ 0.78 $ 0.80 $ 1.00     $ 1.15 $ 2.00    
Warrants outstanding (in shares)   6,332,930 6,422,930                                               139,340 213,402 124,481 340,000     461,340 5,054,367    
Warrants outstanding, Weighted average remaining contractual life                                                     3 years 29 days 3 years 5 months 1 day 3 years 3 months 29 days   2 years 29 days 3 years 29 days 8 years 6 months 29 days   3 years 11 months 1 day 4 years 3 months
Warrants outstanding, Weighted average exercise price (in dollars per share)   $ 1.79 $ 1.77                                               $ 0.75 $ 0.78 $ 0.80 $ 1.00     $ 1.15 $ 2.00    
Warrants exercisable (in shares)   6,332,930                                                                    
Warrants exercisable, Weighted average exercise price (in dollars per share)   $ 1.79                                                                    
Warrants compensation expense   210,067                                                                    
Fair value assumptions [Abstract]                                                                        
Dividend Yield (in hundredths)                         0.00% 0.00%                                            
Expected Life                                         1 year 5 years     10 years 10 years                    
Expected Volatility (in hundredths)                                         89.06% 81.00%     90.48% 105.00%                    
Risk Free Interest Rate (in hundredths)                                         0.74% 2.02%     1.74% 3.75%                    
Stock Options, Shares [Roll Forward]                                                                        
Outstanding, Beginning of period (in shares)                         11,598,411                                              
Issued (in shares)                         855,000   225,000 30,000 300,000 300,000                                    
Exercised (in shares)                         (75,000)                                              
Outstanding, End of period (in shares)                         12,378,411                                              
Exercisable, End of period (in shares)                         9,445,534                                              
Stock Options, Weighted Average Exercise Price [Roll Forward]                                                                        
Outstanding, Beginning of period (in dollars per share)                         $ 0.83                                              
Issued (in dollars per share)                                         $ 1.24       $ 1.75                      
Exercised (in dollars per share)                         $ 0.67                                              
Outstanding, End of period (in dollars per share)                         $ 0.88                                              
Exercisable, End of period (in dollars per share)                         $ 0.78                                              
Compensation cost not yet recognized [Abstract]                                                                        
Compensation cost not yet recognized, Stock options   1,818,743                                                                    
Compensation cost not yet recognized, Period for recognition (in years)   33 months                                                                    
Compensation expense   1,543,685                                                                    
Intrinsic value of outstanding options   5,945,379                                                                    
Intrinsic value of options exercised   $ 53,050                                                                    
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]                                                                        
Options outstanding, Exercise Price (in dollars per share)         $ 0.70 $ 0.83 $ 1.00 $ 1.24 $ 1.45 $ 1.55 $ 1.75 $ 1.90                                                
Options outstanding, Number (in shares)   12,378,411     7,358,277 3,205,134 60,000 100,000 125,000 330,000 300,000 900,000                                                
Outstanding options, Weighted average remaining contractual term           3 years 5 months 1 day 2 years 6 months 4 years 3 months 29 days 4 years 5 months 1 day   9 years 8 months 1 day 8 years 11 months 1 day             2 years 29 days 4 years 8 months 1 day     6 years 8 months 1 day 9 years 8 months 1 day                        
Outstanding options, Weighted average exercise price (in dollars per share)   $ 0.88     $ 0.70 $ 0.83 $ 1.00 $ 1.24 $ 1.45 $ 1.55 $ 1.75 $ 1.90                                                
Options exercisable, Number (in shares)   9,445,534     7,358,277 1,555,985 60,000 24,999 72,917 31,678 16,678 325,000                                                
Options exercisable, Weighted average exercise price (in dollars per share)   $ 0.76     $ 0.70 $ 0.83 $ 1.00 $ 1.24 $ 1.45 $ 1.55 $ 1.75 $ 1.90