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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
9 Months Ended
Sep. 30, 2012
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Cash and Cash Equivalents
Cash and Cash Equivalents
 
Cash and cash equivalents include all highly-liquid investments with a maturity of three months or less at the date of purchase.  The Company minimizes its credit risk by investing its cash and cash equivalents with major financial institutions located in the United States with a high credit rating.  The Company's management believes that no concentration of credit risk exists with respect to the investment of its cash and cash equivalents.
Receivables
Receivables
 
Trade receivables are reported at outstanding principal amounts, net of an allowance for doubtful accounts.  Management evaluates the collectability of receivable account balances to determine the allowance, if any.  Management considers the other party's credit risk and financial condition, as well as current and projected economic and market conditions, in determining the amount of the allowance.  Receivable balances are written off when management determines that the balance is uncollectible.
Long-Lived Assets
Long-Lived Assets
 
The Company periodically reviews the carrying amounts of long-lived assets to determine whether current events or circumstances warrant adjustment to such carrying amounts. Any impairment is measured by the amount that the carrying value of such assets exceeds their fair value, primarily based on estimated discounted cash flows. Considerable management judgment is necessary to estimate the fair value of assets. Assets to be disposed of are carried at the lower of their financial statement carrying amount or fair value, less cost to sell.
Fair Value
Fair Value
 
The fair value of the Company's financial instruments reflects the amounts that the Company estimates to receive in connection with the sale of an asset or paid in connection with the transfer of a liability in an orderly transaction between market participants at the measurement date (exit price).  For financial assets and liabilities that are periodically re-measured to fair value, the Company discloses a fair value hierarchy that prioritizes the use of inputs used in valuation techniques into the following three levels:

Level 1 – quoted prices in active markets for identical assets and liabilities
Level 2 – observable inputs other than quoted prices in active markets for identical assets and liabilities
Level 3 –significant unobservable inputs

The recorded value of certain financial assets and liabilities, which consist primarily of cash and cash equivalents, receivables, other current assets, and accounts payable and accrued expenses approximate the fair value of the respective assets and liabilities at September 30, 2012 and December 31, 2011 based upon the short-term nature of the assets and liabilities.  Based on borrowing rates currently available to the Company for loans with similar terms, the carrying value of notes payable approximate fair value.
 
 
Assets and liabilities measured at fair value on a recurring basis are summarized as follows:

Fair Value Measurements Using Inputs
 
Level 1
 
Level 2
 
Level 3
 
Financial Instruments:
 
 
 
Stock awards payable
 
$
-
 
 
$
130,000
 
 
$
-
 
Derivative instruments – warrants (See Note 10)
 
 
-
 
 
 
1,135,000
 
 
 
-
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL
 
$
-
 
 
$
1,265,000
 
 
$
-
 

The Company estimates the fair value of the warrants using a lattice option pricing model with the following inputs and assumptions:

 
Fair Value Measurements Using Inputs
 
 
September 30, 2012
 
 
December 31, 2011
 
 
 
 
 
 
Market price and estimates fair value of stock
 
$
1.30
 
 
$
1.27
 
Exercise Price
 
$
2.00
 
 
$
2.00
 
Term (years)
 
 
4.25
 
 
 
5.00
 
Dividend yield
 
 
-
 
 
 
-
 
Expected volatility
 
 
89.5
%
 
 
89.5
%
Risk-free interest rate
 
 
0.62
%
 
 
0.83
%

The risk-free rate of return reflects the interest rate for United States Treasury Note with similar time-to-maturity to that of the warrants.
Revenue Recognition
Revenue Recognition

Revenue includes sales value received for the halloysite and recognized when title passes to the buyer and when collectability is reasonably assured.  Title passes to the buyer based on terms of the sales contract.  Product pricing is determined based on related contractual arrangements with the Company's customers.
Mining Exploration and Development Costs
Mining Exploration and Development Costs
 
Land and mining property are carried at cost.  The Company expenses prospecting and mining exploration costs.  At the point when a property is determined to have proven and probable reserves, subsequent development costs are capitalized.  When these properties are developed and operations commence, capitalized costs will be charged to operations using the units-of-production method over proven and probable reserves.  Upon abandonment or sale of a mineral property, all capitalized costs relating to the specific property are written off in the period abandoned or sold and a gain or loss is recognized.

Through September 30, 2012 all costs associated with the Company's mines, excluding the original acquisition cost, have been expensed as the Company remains an exploration stage company.
Impairment of Long-lived Assets
Impairment of Long-lived Assets
 
Long-lived assets are tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may not be recoverable. When such events occur, the Company compares the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset to its carrying amount. If this comparison indicates that there is an impairment, the amount of the impairment is typically calculated using discounted expected future cash flows where observable fair values are not readily determinable.
Per share data
Per share data
 
Loss per share for the three months ended September 30, 2012 and 2011 respectively, is calculated based on 89,292,491and 75,688,625 weighted average outstanding shares of common stock.  Loss per share for the nine months ended September 30, 2012 and 2011 respectively, is calculated based on 89,198,723 and 73,010,225 weighted average outstanding shares of common stock.

At September 30, 2012 and 2011, respectively the Company has outstanding options and warrants to purchase 18,711,341 and 13,122,188 shares of Company common stock, which were not included in the diluted computation as their effect would be anti-dilutive.
Income taxes
Income taxes
 
The Company uses an asset and liability approach which results in the recognition of deferred tax liabilities and assets for the expected future tax consequences or benefits of temporary differences between the financial reporting basis and the tax basis of assets and liabilities, as well as operating loss and tax credit carryforwards, using enacted tax rates in effect in the years in which the differences are expected to reverse.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of its deferred tax assets will not be realized.  Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment.  A valuation allowance has been provided for the portion of the Company's net deferred tax assets for which it is more likely than not that they will not be realized.

The Company is subject to U.S. federal income tax as well as income tax of multiple state jurisdictions.  Federal income tax returns for 2004 through 2011 are subject to examination.  The Company's practice is to recognize interest and/or penalties related to income tax matters in income tax expense.
Recent Accounting Pronouncements
Recent Accounting Pronouncements
 
In May 2011, the FASB issued ASU No. 2011-04, "Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and International Financial Reporting Standards ("IFRS")." The amendments in this ASU generally represent clarification of Topic 820, but also include instances where a particular principle or requirement for measuring fair value or disclosing information about fair value measurements has changed. This update results in common principles and requirements for measuring fair value and for disclosing information about fair value measurements in accordance with GAAP and IFRS. The amendments are effective for interim and annual periods beginning after December 15, 2011 and are to be applied prospectively. Early application is not permitted. The adoption of ASU 2011-04 as of January 1, 2012 did not have a material impact on the Company's condensed consolidated financial statements.
 
In June 2011, the FASB issued ASU 2011-05, "Comprehensive Income (Topic 220): Presentation of Comprehensive Income." Specifically, the new guidance allows an entity to present components of net income or other comprehensive income in one continuous statement, referred to as the statement of comprehensive income, or in two separate, but consecutive statements. The new guidance eliminates the current option to report other comprehensive income and its components in the statement of changes in equity. While the new guidance changes the presentation of comprehensive income, there are no changes to the components that are recognized in net income or other comprehensive income under current accounting guidance. The new guidance is effective for fiscal years and interim periods beginning after December 15, 2011 and is to be applied retrospectively.  The adoption of ASU 2011-05 did not have any impact on the Company's financial statements.  The Company did not present a Statement of Comprehensive Income for the nine months ended September 30, 2012 and 2011 because the Company did not have any other comprehensive income or loss during those periods.