Condensed Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Cash flows from operating activities
Net loss	$ (2,035,321)	$ (1,940,226)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	68,054	82,609
Stock-based compensation expense	185,109	132,964
Amortization of debt issuance costs	112,913	0
Equity in loss of affiliated company	32,916	74,446
Change in fair value of option to purchase interest in affiliated company	12,362	9,293
Changes in assets and liabilities:
Accounts receivable, net	(45,036)	(19,097)
Accounts receivable, affiliated company, net	88,244	(204,010)
Inventory	32,880	(77,695)
Prepaid expenses and other current assets	574	18,746
Accounts payable	196,241	(54,547)
Accrued compensation and benefits	(22,926)	5,814
Other accrued expenses	4,583	(61,118)
Deferred revenue	7,060
Deferred gross profit, affiliated company	(72,333)	121,098
Net cash used in operating activities	(1,434,680)	(1,911,723)
Cash flows from investing activities
Purchases of property and equipment	(10,731)	(2,669)
Website development		(20,655)
Investment in affiliated company	(27,000)	(42,000)
Net cash used in investing activities	(37,731)	(65,324)
Net decrease in cash and cash equivalents	(1,472,411)	(1,977,047)
Cash and cash equivalents at beginning of period	1,688,945	4,044,309
Cash and cash equivalents at end of period	$ 216,534	$ 2,067,262