Condensed Statements of Cash Flows (Unaudited) (USD $)	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
Cash flows from operating activities
Net loss	$ (1,250,137)	$ (1,334,609)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	45,158	54,764
Stock-based compensation expense	151,938	118,949
Amortization of debt issuance costs	62,240	0
Equity in loss of affiliated company	47,590	51,073
Change in fair value of option to purchase interest in affiliated company	11,217	17,436
Changes in assets and liabilities:
Accounts receivable, net	20,632	(131,199)
Accounts receivable, affiliated company, net	83,336	(104,558)
Inventory	68,285	(27,447)
Prepaid expenses and other current assets	(54,682)	(52,341)
Accounts payable	(14,367)	61,259
Accrued compensation and benefits	(31,414)	6,119
Other accrued expenses	(11,111)	(56,129)
Deferred gross profit	13,602
Deferred gross profit, affiliated company	(65,124)	36,031
Net cash used in operating activities	(922,837)	(1,360,652)
Cash flows from investing activities
Purchases of property and equipment		(2,669)
Website development		(20,655)
Investment in affiliated company	(27,000)
Net cash used in investing activities	(27,000)	(23,324)
Net decrease in cash and cash equivalents	(949,837)	(1,383,976)
Cash and cash equivalents at beginning of period	1,688,945	4,044,309
Cash and cash equivalents at end of period	$ 739,108	$ 2,660,333