Statements Of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009
Cash Flows from Operating Activities
Net loss	$ (2,488,576)	$ (7,710,802)	$ (3,775,035)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	41,404	46,007	58,831
Amortization	67,771	67,770	71,765
Stock-based compensation expense	149,468	188,920	101,970
Interest expense on convertible notes payable	0	123,965	96,897
Interest expense on convertible notes payable, related party	0	534,465	388,625
Accretion of discount on convertible notes payable	0	73,468	32,094
Accretion of discount on convertible notes payable, related party	0	141,440	49,160
Debt conversion inducement expense	0	3,806,966	0
(Gain) from sale of assets	(6,000)	0	0
Equity in loss of affiliated company	85,686	65,601	0
Change in valuation of option to purchase interest in affiliated company	8,295	(3,199)	0
Changes in operating assets and liabilities:
Accounts receivable, net	(4,624)	(232,259)	(5,218)
Accounts receivable from affiliated company, net	(148,140)	0	0
Inventory	(85,477)	(75,577)	(91,404)
Prepaid expenses and other current assets	(1,112)	(29,010)	70,245
Accounts payable	(5,165)	64,034	(5,369)
Accrued compensation and benefits	57,574	588	(72,037)
Other accrued liabilities	(51,507)	90,275	7,908
Deferred gross profit, affiliated company	84,363	50,479
Net cash used in operating activities	(2,296,040)	(2,796,869)	(3,071,568)
Cash Flows from Investing Activities
Restricted cash from convertible debt subscriptions	0	0	970,000
Purchase of property and equipment	(2,669)	(5,305)	(17,037)
Proceeds from sale of assets	6,000	0	0
Website development	(20,655)	0	(25,520)
Investment in affiliated company	(42,000)	(350,000)	0
Net cash provided by (used in) investing activities	(59,324)	(355,305)	927,443
Cash Flows from Financing Activities
Proceeds from issuance of convertible notes payable	0	550,000	404,000
Proceeds from issuance of convertible notes payable, related party	0	2,650,000	2,100,000
Proceeds from warrant exercises, including related party, net	0	2,156,267	0
Proceeds from issuance of common stock, net	0	595,497	0
Repayment of convertible note payable	0	(100,000)	0
Net cash provided by financing activities	0	5,851,764	2,504,000
Net increase in cash and cash equivalents	(2,355,364)	2,699,590	359,875
Cash and cash equivalents at beginning of period	4,044,309	1,344,719	984,844
Cash and cash equivalents at end of period	1,688,945	4,044,309	1,344,719
Supplemental cash flow information:
Cash paid for income taxes	0	0	0
Cash paid for interest	0	15,014	0
Non-cash investing and financing activities
Relative fair value of detachable warrants issued with convertible notes payable	0	0	218,862
Issuance of stock from conversion of notes payable	0	4,228,873	0
Issuance of stock from conversion of notes payable, related party	$ 0	$ 6,700,148	$ 0