Condensed Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010
Net loss	$ (1,940,226)	$ (2,988,725)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	82,609	86,803
Stock-based compensation expense	132,964	168,132
Interest expense on convertible notes payable	0	103,069
Interest expense on convertible notes payable, related party	0	426,553
Accretion of discount on convertible notes payable	0	29,861
Accretion of discount on convertible notes payable, related party	0	51,604
Equity in loss of affiliated company	74,446	4,013
Change in fair value of option to purchase interest in affiliated company	9,293	0
Changes in assets and liabilities:
Accounts receivable, net	(19,097)	8,668
Accounts receivable, affiliated company, net	(204,010)	0
Inventory	(77,695)	(85,283)
Prepaid expenses and other current assets	18,746	(80,684)
Accounts payable	(54,547)	1,925
Accrued compensation and benefits	5,814	18,511
Other accrued expenses	(61,118)	19,894
Deferred gross profit, affiliated company	121,098	70,798
Net cash used in operating activities	(1,911,723)	(2,164,861)
Cash flows from investing activities
Website development and purchases of property and equipment	(23,324)	(2,546)
Investment in affiliated company	(42,000)	(350,000)
Net cash used in investing activities	(65,324)	(352,546)
Cash flows from financing activities
Proceeds from issuance of convertible notes payable and detachable warrants	0	550,000
Proceeds from issuance of convertible notes payable and detachable warrants, related party	0	2,650,000
Net cash provided by financing activities	0	3,200,000
Net increase in cash and cash equivalents	(1,977,047)	682,593
Cash and cash equivalents at beginning of period	4,044,309	1,344,719
Cash and cash equivalents at end of period	$ 2,067,262	$ 2,027,312