Condensed Statements of Cash Flows (Unaudited) (USD $)	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010
Net loss	$ (1,334,609)	$ (1,869,536)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	54,764	58,373
Stock-based compensation expense	118,949	63,863
Interest expense on convertible notes payable	0	64,273
Interest expense on convertible notes payable, related party	0	270,279
Accretion of discount on convertible notes payable	0	19,186
Accretion of discount on convertible notes payable, related party	0	33,177
Equity in loss of affiliated company	51,073	0
Change in fair value of option to purchase interest in affiliated company	17,436	0
Changes in assets and liabilities:
Accounts receivable, net	(131,199)	(135,182)
Accounts receivable, related party, net	(104,558)	0
Inventory	(27,447)	(59,014)
Prepaid expenses and other current assets	(52,341)	(41,580)
Accounts payable	61,259	28,401
Accrued compensation and benefits	6,119	26,531
Other accrued expenses	(56,129)	33,565
Deferred gross profit, related party	36,031	0
Net cash used in operating activities	(1,360,652)	(1,507,664)
Cash flows from investing activities
Website development and purchases of property and equipment	(23,324)	(1,213)
Net cash used in investing activities	(23,324)	(1,213)
Cash flows from financing activities
Proceeds from issuance of convertible notes payable and detachable warrants	0	550,000
Proceeds from issuance of convertible notes payable and detachable warrants, related party	0	2,650,000
Net cash provided by financing activities	0	3,200,000
Net (decrease) increase in cash and cash equivalents	(1,383,976)	1,691,123
Cash and cash equivalents at beginning of period	4,044,309	1,344,719
Cash and cash equivalents at end of period	$ 2,660,333	$ 3,035,842