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PROPERTY AND EQUIPMENT AND RIGHT-OF-USE ASSETS (Narrative) (Details) - USD ($)
12 Months Ended
Jan. 31, 2022
Jan. 31, 2021
Feb. 01, 2020
Property, Plant and Equipment [Line Items]      
Depreciation and amortization expense $ 472,998 $ 630,818  
Depreciation and amortization expense allocated to inventory 260,006 135,950  
Property plant and equipment 5,900,820 3,306,865  
Accumulated depreciation 1,031,227 558,229  
Right-of-use asset additions 0 7,236,663  
Right-of-use asset amortization 461,364 800,269  
Right-of-use asset amortization allocated to inventory 265,788 450,413  
Operating lease right-of-use assets     $ 5,001,360
Operating lease liabilities 9,279,123   $ 5,001,360
Machinery and Equipment [Member]      
Property, Plant and Equipment [Line Items]      
Property plant and equipment 2,305,217 1,261,340  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Building [Member]      
Property, Plant and Equipment [Line Items]      
Property plant and equipment 1,370,212 1,370,212  
Accumulated depreciation 230,695 202,072  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Machinery and Equipment [Member]      
Property, Plant and Equipment [Line Items]      
Property plant and equipment   324,371  
Accumulated depreciation   128,319  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Equipment [Member]      
Property, Plant and Equipment [Line Items]      
Property plant and equipment   1,479,014  
Accumulated depreciation   751,582  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Swell And Megawood [Member]      
Property, Plant and Equipment [Line Items]      
Impairment on capital assets   116,881  
Property and equipment disposed   318,314  
Accumulated depreciation   201,433  
Gross proceeds of property equipment   0  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Swell And Pure Green Properties [Member]      
Property, Plant and Equipment [Line Items]      
Operating lease right-of-use assets   583,257  
Operating lease liabilities   628,171  
Discontinued Operations, Held-for-sale or Disposed of by Sale [Member] | Swell And Pure Green Properties - Additional [Member]      
Property, Plant and Equipment [Line Items]      
Operating lease right-of-use assets $ 346,987 $ 491,672