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SEGMENTED INFORMATION
12 Months Ended
Jan. 31, 2019
SEGMENTED INFORMATION [abstract]  
SEGMENTED INFORMATION
17.

SEGMENTED INFORMATION

   

The Company defines its major geographic operating segments as Oregon and Nevada. Due to the jurisdictional cannabis compliance issues ever-present in the industry, each state operation is by nature operationally segmented.

   

Key decision makers primarily review revenue, cost of sales expense, and gross margin as the primary indicators of segment performance. As the Company continues to expand via acquisition, the segmented information will expand based on management’s agreed upon allocation of costs beyond gross margin.

   

Segmented operational activity and balances are as follows:

 
  2019   Oregon     Nevada     Corporate     Consolidated  
  Total revenue $  500,376   $  2,085,135   $  -   $  2,585,511  
  Gross profit (loss) $  (1,456,382 ) $  1,638,949   $  -   $  182,567  
  Operating expenses   (1,069,567 )   (734,635 )   (10,405,213 )   (12,209,415 )
  Other losses   (1,562,927 )   (34,821 )   (9,976,574 )   (11,574,322 )
  Net profit (loss) $  (4,088,876 ) $  869,493   $  (20,381,787 ) $  (23,601,170 )
  Assets $  6,578,366   $  54,928,722   $  15,925,938   $  77,433,026  
  Liabilities $  7,976,115   $  36,369,603   $  12,000,695   $  56,346,413