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GOODWILL AND INTANGIBLE ASSETS (Details 3) (USD $)
In Millions
9 Months Ended
Sep. 30, 2011
Dec. 31, 2010
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)$ 15,349$ 15,548
Accumulated amortization of Intangible assets (excluding MSRs)8,5498,044
Gross carrying amount of Mortgage servicing rights (MSRs)2,8524,554
Gross carrying amount of Intangible assets18,20120,102
Accumulated amortization of Intangible assets8,5498,044
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period7,504 
Net carrying amount of MSRs, balance at beginning of period4,554 
Net carrying amount of Intangible assets, balance at beginning of period12,058 
Acquisitions/divestitures87 
Amortization(679) 
Impairments(16) 
FX and other(78) 
Discontinued Operations(18) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period6,800 
Net carrying amount of MSRs, balance at end of period2,852 
Net carrying amount of Intangible assets, balance at end of period9,652 
Purchased credit card relationships
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)7,6177,796
Accumulated amortization of Intangible assets (excluding MSRs)5,2055,048
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period2,748 
Acquisitions/divestitures6 
Amortization(330) 
FX and other(12) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period2,412 
Core deposit intangibles
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)1,3401,442
Accumulated amortization of Intangible assets (excluding MSRs)944959
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period483 
Acquisitions/divestitures4 
Amortization(73) 
FX and other(18) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period396 
Other customer relationships
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)835796
Accumulated amortization of Intangible assets (excluding MSRs)344289
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period507 
Acquisitions/divestitures3 
Amortization(39) 
FX and other20 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period491 
Present value of future profits
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)235241
Accumulated amortization of Intangible assets (excluding MSRs)120114
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period127 
Amortization(10) 
FX and other(2) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period115 
Indefinite-lived intangible assets
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)493550
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period550 
FX and other(57) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period493 
Other:
  
Finite and indefinite-lived intangible assets.  
Gross carrying amount of Intangible assets (excluding MSRs)4,8294,723
Accumulated amortization of Intangible assets (excluding MSRs)1,9361,634
Finite and indefinite-lived intangible assets:  
Net carrying amount of Intangible assets (excluding MSRs), balance at beginning of period3,089 
Acquisitions/divestitures74 
Amortization(227) 
Impairments(16) 
FX and other(9) 
Discontinued Operations(18) 
Net carrying amount of Intangible assets (excluding MSRs), balance at end of period$ 2,893