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GOODWILL AND INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
Goodwill
The changes in Goodwill were as follows:

In millions of dollarsServicesMarketsBankingUSPBWealthAll OtherTotal
Balance at December 31, 2024$2,052 $5,674 $1,002 $5,219 $4,451 $902 $19,300 
Foreign currency translation11 75 16 — 17 122 
Balance at March 31, 2025$2,063 $5,749 $1,005 $5,235 $4,451 $919 $19,422 
Foreign currency translation109 171 20 71 83 456 
Balance at June 30, 2025$2,172 $5,920 $1,025 $5,306 $4,453 $1,002 $19,878 
Foreign currency translation(19)(49)21 — 20 (26)
Impairment of goodwill(1)
— — — — — (726)(726)
Balance at September 30, 2025$2,153 $5,871 $1,026 $5,327 $4,453 $296 $19,126 

(1)In connection with the agreed-upon bid received for Banamex, a goodwill impairment of $726 million ($714 million after-tax) was incurred in the Mexico Consumer/SBMM reporting unit of All Other—Legacy Franchises during the third quarter.

Citi tests for goodwill impairment annually as of October 1 (the annual test) and conducts interim assessments between the annual tests if an event occurs or circumstances change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying amount.
Citi performed an interim goodwill impairment test in the third quarter of 2025, in connection with the agreed-upon bid received for Banamex. The test resulted in an impairment of $726 million ($714 million after-tax) in the Mexico Consumer/SBMM reporting unit within All Other—Legacy Franchises, recorded in Other operating expenses. The fair value of that reporting unit was estimated using the agreed-upon bid from the buyer as a key assumption, which was considered a significant unobservable input (Level 3 fair value inputs).

No other events or circumstances were identified as part of the qualitative assessment performed as of September 30, 2025. For additional information regarding Citi’s goodwill impairment testing process, see Notes 1 and 17 to the Consolidated Financial Statements in Citi’s 2024 Form 10-K.
Unanticipated declines in business performance, increases in credit losses, increases in capital requirements and adverse regulatory or legislative changes, and deterioration in economic or market conditions, as well as circumstances related to Citi’s strategic refresh, are factors that could result in a material impairment loss to earnings in a future period related to some portion of the associated goodwill.
Reporting units used for goodwill assessment at the Citigroup consolidated level may differ from the reporting units of its subsidiaries.


Intangible Assets
The components of intangible assets were as follows:

 September 30, 2025December 31, 2024
In millions of dollarsGross
carrying
amount
Accumulated
amortization
Net
carrying
amount
Gross
carrying
amount
Accumulated
amortization
Net
carrying
amount
Purchased credit card relationships(1)
$5,315 $4,606 $709 $5,315 $4,507 $808 
Credit card contract-related intangibles(2)
4,578 1,964 2,614 4,586 1,905 2,681 
Other customer relationships334 299 35 325 278 47 
Present value of future profits35 34 1 31 30 
Indefinite-lived intangible assets223  223 197 — 197 
Intangible assets (excluding MSRs)$10,485 $6,903 $3,582 $10,454 $6,720 $3,734 
Mortgage servicing rights (MSRs)(3)
748  748 760 — 760 
Total intangible assets$11,233 $6,903 $4,330 $11,214 $6,720 $4,494 
The changes in intangible assets were as follows:

In millions of dollars
Net carrying amount at December 31, 2024
Acquisitions/renewals/
divestitures
AmortizationImpairmentsFX translation and other
Net carrying amount at September 30, 2025
Purchased credit card relationships(1)
$808 $ $(99)$ $ $709 
Credit card contract-related intangibles(2)
2,681  (69) 2 2,614 
Other customer relationships47  (15) 3 35 
Present value of future profits    1 
Indefinite-lived intangible assets197    26 223 
Intangible assets (excluding MSRs)$3,734 $ $(183)$ $31 $3,582 
Mortgage servicing rights (MSRs)(3)
760 748 
Total intangible assets$4,494 $4,330 

(1)Reflects intangibles for the value of purchased cardholder relationships, which are discrete from contract-related intangibles.
(2)Reflects contract-related intangibles associated with Citi’s credit card program agreements with partners.
(3)See Note 21.