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GOODWILL AND INTANGIBLE ASSETS - Changes in Goodwill (Details) - USD ($)
$ in Millions
3 Months Ended 9 Months Ended
Sep. 30, 2025
Jun. 30, 2025
Mar. 31, 2025
Sep. 30, 2025
Sep. 30, 2024
Goodwill          
Balance at December 31, 2024 $ 19,878 $ 19,422 $ 19,300 $ 19,300  
Foreign currency translation (26) 456 122    
Impairment of goodwill (726)     (726) $ 0
Balance at September 30, 2025 19,126 19,878 19,422 19,126  
Mexico Consumer/SBMM businesses          
Goodwill          
Impairment of goodwill (726)        
Impairment loss, after tax 714        
All Other          
Goodwill          
Balance at December 31, 2024 1,002 919 902 902  
Foreign currency translation 20 83 17    
Impairment of goodwill (726)        
Balance at September 30, 2025 296 1,002 919 296  
Services | Operating Segments          
Goodwill          
Balance at December 31, 2024 2,172 2,063 2,052 2,052  
Foreign currency translation (19) 109 11    
Impairment of goodwill 0        
Balance at September 30, 2025 2,153 2,172 2,063 2,153  
Markets | Operating Segments          
Goodwill          
Balance at December 31, 2024 5,920 5,749 5,674 5,674  
Foreign currency translation (49) 171 75    
Impairment of goodwill 0        
Balance at September 30, 2025 5,871 5,920 5,749 5,871  
Banking | Operating Segments          
Goodwill          
Balance at December 31, 2024 1,025 1,005 1,002 1,002  
Foreign currency translation 1 20 3    
Impairment of goodwill 0        
Balance at September 30, 2025 1,026 1,025 1,005 1,026  
USPB | Operating Segments          
Goodwill          
Balance at December 31, 2024 5,306 5,235 5,219 5,219  
Foreign currency translation 21 71 16    
Impairment of goodwill 0        
Balance at September 30, 2025 5,327 5,306 5,235 5,327  
Wealth | Operating Segments          
Goodwill          
Balance at December 31, 2024 4,453 4,451 4,451 4,451  
Foreign currency translation 0 2 0    
Impairment of goodwill 0        
Balance at September 30, 2025 $ 4,453 $ 4,453 $ 4,451 $ 4,453