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GOODWILL AND INTANGIBLE ASSETS - Changes in Intangible Assets (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Finite and Indefinite-lived Intangible Assets    
Beginning balance $ 3,730  
Acquisitions/ renewals/ divestitures 427  
Amortization (371)  
Impairments (4)  
FX translation and other (48)  
Ending balance 3,734  
Mortgage servicing rights (MSRs) 760 $ 691
Total intangible assets 4,494 $ 4,421
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 937  
Acquisitions/ renewals/ divestitures 13  
Amortization (142)  
Impairments 0  
FX translation and other 0  
Ending balance $ 808  
Useful life 10 years  
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Beginning balance $ 2,479  
Acquisitions/ renewals/ divestitures 414  
Amortization (208)  
Impairments (4)  
FX translation and other 0  
Ending balance $ 2,681  
Useful life 20 years  
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Beginning balance $ 73  
Acquisitions/ renewals/ divestitures 0  
Amortization (21)  
Impairments 0  
FX translation and other (5)  
Ending balance 47  
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 1  
Acquisitions/ renewals/ divestitures 0  
Amortization 0  
Impairments 0  
FX translation and other 0  
Ending balance 1  
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 240  
Acquisitions/ renewals/ divestitures 0  
Amortization 0  
Impairments 0  
FX translation and other (43)  
Ending balance $ 197