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GOODWILL AND INTANGIBLE ASSETS - Changes in Intangible Assets (Details) - USD ($)
$ in Millions
9 Months Ended
Sep. 30, 2024
Dec. 31, 2023
Finite and Indefinite-lived Intangible Assets    
Beginning balance $ 3,730  
Acquisitions/renewals/ divestitures(1) 25  
Amortization (287)  
Impairments 0  
FX translation and other (30)  
Ending balance 3,438  
Mortgage servicing rights (MSRs) 683 $ 691
Total intangible assets 4,121 $ 4,421
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 240  
Acquisitions/renewals/ divestitures(1) 0  
Amortization 0  
Impairments 0  
FX translation and other (31)  
Ending balance 209  
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 937  
Acquisitions/renewals/ divestitures(1) 13  
Amortization (107)  
Impairments 0  
FX translation and other 0  
Ending balance $ 843  
Intangibles term 10 years  
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Beginning balance $ 2,479  
Acquisitions/renewals/ divestitures(1) 12  
Amortization (164)  
Impairments 0  
FX translation and other 1  
Ending balance 2,328  
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 73  
Acquisitions/renewals/ divestitures(1) 0  
Amortization (16)  
Impairments 0  
FX translation and other 0  
Ending balance 57  
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Beginning balance 1  
Acquisitions/renewals/ divestitures(1) 0  
Amortization 0  
Impairments 0  
FX translation and other 0  
Ending balance $ 1