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GOODWILL AND INTANGIBLE ASSETS - Changes in Goodwill (Details) - USD ($)
$ in Millions
3 Months Ended
Sep. 30, 2023
Jun. 30, 2023
Mar. 31, 2023
Goodwill      
Balance of goodwill at beginning of period $ 19,998 $ 19,882 $ 19,691
Foreign currency translation (169) 116 191
Balance of goodwill at end of period 19,829 19,998 19,882
Institutional Clients Group      
Goodwill      
Balance of goodwill at beginning of period 9,041 9,028 8,986
Foreign currency translation (132) 13 42
Balance of goodwill at end of period 8,909 9,041 9,028
Personal Banking and Wealth Management      
Goodwill      
Balance of goodwill at beginning of period 9,858 9,810 9,741
Foreign currency translation (17) 48 69
Balance of goodwill at end of period 9,841 9,858 9,810
Legacy Franchises      
Goodwill      
Balance of goodwill at beginning of period 1,099 1,044 964
Foreign currency translation (20) 55 80
Balance of goodwill at end of period $ 1,079 $ 1,099 $ 1,044