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GOODWILL AND INTANGIBLE ASSETS - Components of Intangible Assets (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) $ 10,078 $ 10,210  
Accumulated amortization of Intangible assets (excluding MSRs) 6,315 6,119  
Net carrying amount of intangible assets (excluding MSRs) 3,763 4,091  
Gross carrying amount, Mortgage servicing rights (MSRs) 665 404  
Mortgage servicing rights (MSRs) 665 404  
Gross carrying amount of Intangible assets 10,743 10,614  
Accumulated amortization of intangible assets 6,315 6,119  
Total intangible assets 4,428 4,495  
Intangible assets amortization expense 352 360 $ 419
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]      
Expected amortization next year 373    
Expected amortization in two years 381    
Expected amortization in three years 388    
Expected amortization in four years 348    
Expected amortization in five years 341    
Indefinite-lived intangible assets      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 192 183  
Net carrying amount of intangible assets (excluding MSRs) 192 183  
Purchased credit card relationships      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 5,513 5,579  
Accumulated amortization of Intangible assets (excluding MSRs) 4,426 4,348  
Net carrying amount of intangible assets (excluding MSRs) 1,087 1,231  
Credit card contract related intangibles      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 3,903 3,912  
Accumulated amortization of Intangible assets (excluding MSRs) 1,518 1,372  
Net carrying amount of intangible assets (excluding MSRs) 2,385 2,540  
Core deposit intangibles      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 37 39  
Accumulated amortization of Intangible assets (excluding MSRs) 37 39  
Net carrying amount of intangible assets (excluding MSRs) 0 0  
Other customer relationships      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 373 429  
Accumulated amortization of Intangible assets (excluding MSRs) 283 305  
Net carrying amount of intangible assets (excluding MSRs) 90 124  
Present value of future profits      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 32 31  
Accumulated amortization of Intangible assets (excluding MSRs) 31 29  
Net carrying amount of intangible assets (excluding MSRs) 1 2  
Other      
Finite and Indefinite-lived Intangible Assets      
Gross carrying amount of Intangible assets (excluding MSRs) 28 37  
Accumulated amortization of Intangible assets (excluding MSRs) 20 26  
Net carrying amount of intangible assets (excluding MSRs) $ 8 $ 11  
American Airlines, Sears, The Home Depot and Costco | Intangible Assets, Excluding Mortgage Servicing Rights | Customer Concentration Risk | Credit card contract related intangibles      
Finite and Indefinite-lived Intangible Assets      
Intangible assets, percent 97.00% 97.00%