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GOODWILL AND INTANGIBLE ASSETS - Components of Intangible Assets (Details) - USD ($)
$ in Millions
9 Months Ended 12 Months Ended
Sep. 30, 2021
Dec. 31, 2020
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) $ 10,228 $ 10,371
Accumulated amortization of Intangible assets (excluding MSRs) 6,084 5,960
Net carrying amount of Intangible assets (excluding MSRs) 4,144 4,411
Gross carrying amount, Mortgage servicing rights (MSRs) 409 336
Mortgage servicing rights (MSRs) 409 336
Gross carrying amount of Intangible assets 10,637 10,707
Accumulated amortization of Intangible assets 6,084 5,960
Total intangible assets 4,553 4,747
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 183 190
Net carrying amount of Intangible assets (excluding MSRs) 183 190
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 5,579 5,648
Accumulated amortization of Intangible assets (excluding MSRs) 4,306 4,229
Net carrying amount of Intangible assets (excluding MSRs) 1,273 1,419
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 3,887 3,929
Accumulated amortization of Intangible assets (excluding MSRs) 1,337 1,276
Net carrying amount of Intangible assets (excluding MSRs) 2,550 2,653
Core deposit intangibles    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 39 45
Accumulated amortization of Intangible assets (excluding MSRs) 39 44
Net carrying amount of Intangible assets (excluding MSRs) 0 1
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 433 455
Accumulated amortization of Intangible assets (excluding MSRs) 307 314
Net carrying amount of Intangible assets (excluding MSRs) 126 141
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 31 32
Accumulated amortization of Intangible assets (excluding MSRs) 29 30
Net carrying amount of Intangible assets (excluding MSRs) 2 2
Other    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 76 72
Accumulated amortization of Intangible assets (excluding MSRs) 66 67
Net carrying amount of Intangible assets (excluding MSRs) $ 10 $ 5
Customer Concentration Risk | American Airlines, Costco, The Home Depot and AT&T | Intangible Assets, Excluding Mortgage Servicing Rights | Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Concentration risk, percentage 97.00% 96.00%