Property and Equipment (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Depreciation expense	$ 133,700	$ 125,300	$ 410,100	$ 375,400
Property and equipment, net	4,203,483		4,203,483		4,486,771
Building and Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	3,523,428		3,523,428		3,523,428
Computer Software and Office Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	2,443,574		2,443,574		2,381,345
Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	234,625		234,625		235,632
Automotive Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	14,717		14,717		14,717
Depreciable Assets [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	6,216,344		6,216,344		6,155,122
Less: accumulated depreciation	(3,154,034)		(3,154,034)		(2,809,524)
Property and equipment, net	3,062,310		3,062,310		3,345,598
Land [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, net	$ 1,141,173		$ 1,141,173		$ 1,141,173