Property and Equipment (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Depreciation expense	$ 138,500	$ 124,300	$ 276,400	$ 250,100
Property and equipment, net	4,280,724		4,280,724		4,486,771
Building and Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	3,523,428		3,523,428		3,523,428
Computer Software and Office Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	2,451,723		2,451,723		2,381,345
Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	235,632		235,632		235,632
Automotive Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	14,717		14,717		14,717
Depreciable Assets [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	6,225,500		6,225,500		6,155,122
Less: accumulated depreciation	(3,085,949)		(3,085,949)		(2,809,524)
Property and equipment, net	3,139,551		3,139,551		3,345,598
Land [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, net	$ 1,141,173		$ 1,141,173		$ 1,141,173