Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009
Net sales	$ 28,447,967	$ 28,157,010	$ 24,924,581
Cost of sales	14,132,424	14,471,200	12,122,702
Gross Profit	14,315,543	13,685,810	12,801,879
Operating expenses
General and administrative	9,634,076	9,228,190	10,061,487
Distributor commissions	4,312,288	2,937,851	2,497,651
Depreciation and amortization	440,064	475,998	402,358
Total operating expenses	14,386,428	12,642,039	12,961,496
Operating profit (loss)	(70,885)	1,043,771	(159,617)
Interest expense	139,955	152,564	164,236
Earnings (loss) before income taxes	(210,840)	891,207	(323,853)
Income tax expense (benefit)	(139,346)	333,461	11,000
Net earnings (loss)	$ (71,494)	$ 557,746	$ (334,853)
Basic earnings (loss) per share	$ 0.00	$ 0.03	$ (0.02)
Basic weighted average shares outstanding	22,228,834	21,998,659	21,920,779
Diluted earnings (loss) per share	$ 0.00	$ 0.02	$ (0.02)
Diluted weighted average shares outstanding	22,228,834	22,435,697	21,920,779