CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)
Net revenue	$ 22,671,333	$ 18,209,005	$ 49,379,365	$ 35,232,782
Cost of revenue	5,576,545	2,906,188	11,197,486	5,005,230
Gross profit	17,094,788	15,302,817	38,181,879	30,227,552
Operating expenses
Marketing costs	14,138,328	12,431,580	31,651,322	25,534,224
Compensation	3,201,006	3,031,231	6,800,327	6,256,090
General and administrative	1,799,011	1,539,393	3,543,574	2,227,903
Total operating expenses	19,138,345	17,002,204	41,995,223	34,018,217
Operating loss	(2,043,557)	(1,699,387)	(3,813,344)	(3,790,665)
Financing expense, net	(17,697)	(42,451)	(45,626)	(62,831)
Other income, net	559,991	0	1,100,562	0
Income tax expense	0	(5,353)	(2,676)	(5,353)
Net loss	$ (1,501,263)	$ (1,747,191)	$ (2,761,084)	$ (3,858,849)
Per common share data
Basic and diluted	$ (0.10)	$ (0.12)	$ (0.19)	$ (0.28)
Weighted average shares
Basic	14,450,640	14,011,853	14,361,782	13,945,396
Diluted	14,450,640	14,011,853	14,361,782	13,945,396